Dr Luke Devereux

Research institute
Name	Dr Luke Devereux
Job title	Lecturer in Marketing
Primary appointment	Marketing, Enterprise & Tourism
ORCID	https://orcid.org/0000-0003-2441-3427
Contact category	Academic staff (past)

Research outputs

Exploring the relationship between corporate identity disorientation and dynamic capabilities

Devereux, L. 2020. Exploring the relationship between corporate identity disorientation and dynamic capabilities. PhD thesis Middlesex University Business School

Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study

Vecchi, M., Elf, P., Ueno, A., Dilmperi, A., Dennis, C. and Devereux, L. 2022. Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing. 30 (2), pp. 56-72. https://doi.org/10.1177/1069031X221079609

Tweets to escape: intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries

Pantano, E., Priporas, C., Devereux, L. and Pizzi, G. 2021. Tweets to escape: intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries. Journal of Business Research. 130, pp. 59-69. https://doi.org/10.1016/j.jbusres.2021.03.015

Corporate identity orientation and disorientation: a complexity theory perspective

Devereux, L., Melewar, T., Dinnie, K. and Lange, T. 2020. Corporate identity orientation and disorientation: a complexity theory perspective. Journal of Business Research. 109, pp. 413-424.

Corporate identity and social media: existence and extension of the organization

Devereux, L., Melewar, T. and Foroudi, P. 2017. Corporate identity and social media: existence and extension of the organization. International Studies of Management and Organization. 47 (2), pp. 110-134.

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