Dr Luke Devereux
Name | Dr Luke Devereux |
---|---|
Job title | Lecturer in Marketing |
Research institute | |
Primary appointment | Marketing, Enterprise & Tourism |
ORCID | https://orcid.org/0000-0003-2441-3427 |
Contact category | Academic staff (past) |
Research outputs
Exploring the relationship between corporate identity disorientation and dynamic capabilities
Devereux, L. 2020. Exploring the relationship between corporate identity disorientation and dynamic capabilities. PhD thesis Middlesex University Business SchoolShall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study
Vecchi, M., Elf, P., Ueno, A., Dilmperi, A., Dennis, C. and Devereux, L. 2022. Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing. 30 (2), pp. 56-72. https://doi.org/10.1177/1069031X221079609Tweets to escape: intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries
Pantano, E., Priporas, C., Devereux, L. and Pizzi, G. 2021. Tweets to escape: intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries. Journal of Business Research. 130, pp. 59-69. https://doi.org/10.1016/j.jbusres.2021.03.015Corporate identity orientation and disorientation: a complexity theory perspective
Devereux, L., Melewar, T., Dinnie, K. and Lange, T. 2020. Corporate identity orientation and disorientation: a complexity theory perspective. Journal of Business Research. 109, pp. 413-424.Corporate identity and social media: existence and extension of the organization
Devereux, L., Melewar, T. and Foroudi, P. 2017. Corporate identity and social media: existence and extension of the organization. International Studies of Management and Organization. 47 (2), pp. 110-134.242
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