Place branding gathering momentum
Article
Kavaratzis, M. and Dennis, C. 2018. Place branding gathering momentum. Place Branding and Public Diplomacy. 14 (2), pp. 75-77. https://doi.org/10.1057/s41254-018-0098-6
Type | Article |
---|---|
Title | Place branding gathering momentum |
Authors | Kavaratzis, M. and Dennis, C. |
Abstract | The articles included in this Special Issue were presented at the Inaugural Conference of the International Place Branding Association, which was hosted by Middlesex University in London in December 2016. The conference gathered a great number of scholars, researchers, practitioners and PhD students all working on place branding and related issues. During the one day of the PhD Colloquium and the two days of the main conference, the delegates’ interest in several aspects of place and destination branding encouraged intense discussions ranging from light-hearted but creative conversations to serious but inspiring disagreements. The programme included three relevant and effective keynote speeches: an ‘academic’ one by P.O. Berg (from Stockholm Business School), a ‘consultancy’ one by Bill Baker and and a ‘practitioner’ one by Marit Høvik Hartmann (from |
Publisher | Palgrave Macmillan |
Journal | Place Branding and Public Diplomacy |
ISSN | 1751-8040 |
Electronic | 1751-8059 |
Publication dates | |
Online | 28 Mar 2018 |
01 May 2018 | |
Publication process dates | |
Deposited | 11 Sep 2018 |
Accepted | 28 Mar 2018 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | This is a post-peer-review, pre-copyedit version of an article published in Place Branding and Public Diplomacy. The definitive publisher-authenticated version Kavaratzis, M. & Dennis, C. Place Brand Public Dipl (2018) 14: 75. DOI: 10.1057/s41254-018-0098-6 is available online at: https://doi.org/10.1057/s41254-018-0098-6 |
Digital Object Identifier (DOI) | https://doi.org/10.1057/s41254-018-0098-6 |
Web of Science identifier | WOS:000455927900001 |
Language | English |
https://repository.mdx.ac.uk/item/87x2q
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