Place branding gathering momentum

Article

Kavaratzis, M. and Dennis, C. 2018. Place branding gathering momentum. Place Branding and Public Diplomacy. 14 (2), pp. 75-77. https://doi.org/10.1057/s41254-018-0098-6
TypeArticle
TitlePlace branding gathering momentum
AuthorsKavaratzis, M. and Dennis, C.
Abstract

The articles included in this Special Issue were presented at the Inaugural Conference of the International Place Branding Association, which was hosted by Middlesex University in London in December 2016. The conference gathered a great number of scholars, researchers, practitioners and PhD students all working on place branding and related issues. During the one day of the PhD Colloquium and the two days of the main conference, the delegates’ interest in several aspects of place and destination branding encouraged intense discussions ranging from light-hearted but creative conversations to serious but inspiring disagreements. The programme included three relevant and effective keynote speeches: an ‘academic’ one by P.O. Berg (from Stockholm Business School), a ‘consultancy’ one by Bill Baker and and a ‘practitioner’ one by Marit Høvik Hartmann (from
the city of Oslo). A series of topics, ideas, methods and examples from all over the world were examined at the conference’s five strands of presentations. As the inaugural conference of the IPBA, the conference provided the perfect opportunity to address several pressing questions around place branding.

PublisherPalgrave Macmillan
JournalPlace Branding and Public Diplomacy
ISSN1751-8040
Electronic1751-8059
Publication dates
Online28 Mar 2018
Print01 May 2018
Publication process dates
Deposited11 Sep 2018
Accepted28 Mar 2018
Output statusPublished
Accepted author manuscript
Copyright Statement

This is a post-peer-review, pre-copyedit version of an article published in Place Branding and Public Diplomacy. The definitive publisher-authenticated version Kavaratzis, M. & Dennis, C. Place Brand Public Dipl (2018) 14: 75. DOI: 10.1057/s41254-018-0098-6 is available online at: https://doi.org/10.1057/s41254-018-0098-6

Digital Object Identifier (DOI)https://doi.org/10.1057/s41254-018-0098-6
Web of Science identifierWOS:000455927900001
LanguageEnglish
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