Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology

Article

Al-Qeisi, K., Dennis, C., Alamanos, E. and Jayawardhena, C. 2014. Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology. Journal of Business Research. 67 (11), pp. 2282-2290. https://doi.org/10.1016/j.jbusres.2014.06.016
TypeArticle
TitleWebsite design quality and usage behavior: Unified Theory of Acceptance and Use of Technology
AuthorsAl-Qeisi, K., Dennis, C., Alamanos, E. and Jayawardhena, C.
Abstract

Firms gain many benefits from well-designed websites. But which elements of website design quality really matter, and how do these elements influence usage behavior? With the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, this paper proposes that website design quality is a multi-dimensional construct with a higher-order structure that, when successfully incorporated into the UTAUT model, outperforms existing models. Results are based on a survey of 216 users of Internet banking. Findings indicate that the technical, general content and appearance dimensions of a website are most important for users. These dimensions are significantly related to usage behavior directly and indirectly. A halo effect may influence overall evaluation of a website because the dimensions of website design quality are interrelated. The implication is that improvements to the appearance of a website should enhance the overall evaluation of the site, leading to greater usage intentions.

KeywordsOnline behaviour, Website design quality dimensions, Usage behaviour, Technology acceptance
PublisherElsevier
JournalJournal of Business Research
ISSN0148-2963
Publication dates
Online07 Jul 2014
Print01 Nov 2014
Publication process dates
Deposited02 Nov 2015
Accepted01 May 2014
Output statusPublished
Accepted author manuscript
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Copyright Statement

© 2014. This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/

Digital Object Identifier (DOI)https://doi.org/10.1016/j.jbusres.2014.06.016
LanguageEnglish
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