A holistic framework of corporate website favourability
Article
Ageeva, E., Foroudi, P., Melewar, T., Nguyen, B. and Dennis, C. 2020. A holistic framework of corporate website favourability. Corporate Reputation Review. 23 (3), pp. 201-214. https://doi.org/10.1057/s41299-019-00079-9
Type | Article |
---|---|
Title | A holistic framework of corporate website favourability |
Authors | Ageeva, E., Foroudi, P., Melewar, T., Nguyen, B. and Dennis, C. |
Abstract | This paper extends the current knowledge of corporate website favourability (CWF) by developing a comprehensive conceptual model of its influence on corporate image, corporate reputation, loyalty and identification. The paper reviews previous studies on corporate websites from the perspectives of marketing, management, corporate identity and corporate visual identity in order to inform our understanding of the antecedents and consequences of CWF. The propositions and the conceptual framework present an approach by which a corporation can design and manage a favourable corporate website. A number of important contributions are offered: First, the paper adds to the understanding of CWF; second, it discusses the antecedents of CWF by drawing upon the existing literature; third, it is beneficial for practitioners in shaping CWF strategies, and fourth, it offers possible consequences of CWF and provides a framework for future testing. |
Keywords | Corporate website; Corporate website favourability; Corporate image; Corporate reputation; Loyalty |
Publisher | Palgrave Macmillan |
Journal | Corporate Reputation Review |
ISSN | 1363-3589 |
Electronic | 1479-1889 |
Publication dates | |
Online | 21 Aug 2019 |
Aug 2020 | |
Publication process dates | |
Deposited | 21 Oct 2019 |
Submitted | 03 Feb 2017 |
Accepted | 05 Sep 2019 |
Output status | Published |
Accepted author manuscript | File Access Level Open |
Copyright Statement | This is a post-peer-review, pre-copyedit version of an article published in Corporate Reputation Review. The definitive publisher-authenticated version Ageeva, E., Foroudi, P., Melewar, T.C. et al. A Holistic Framework of Corporate Website Favourability. Corp Reputation Rev 23, 201–214 (2020) is available online at: https://doi.org/10.1057/s41299-019-00079-9 |
Digital Object Identifier (DOI) | https://doi.org/10.1057/s41299-019-00079-9 |
Web of Science identifier | WOS:000546697900007 |
Language | English |
https://repository.mdx.ac.uk/item/88899
Download files
Accepted author manuscript
CRR-Corporate Website Favourability.doc | ||
CRR-CorporateWebsiteFavourability.pdf | ||
File access level: Open |
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