Exploring Czechs' and Greeks' mental associations of London: A tourist destination or a place to live in?
Article
Stylidis, D., Cherifi, B. and Melewar, T. 2021. Exploring Czechs' and Greeks' mental associations of London: A tourist destination or a place to live in? Journal of Destination Marketing and Management. 19. https://doi.org/10.1016/j.jdmm.2020.100530
Type | Article |
---|---|
Title | Exploring Czechs' and Greeks' mental associations of London: A tourist destination or a place to live in? |
Authors | Stylidis, D., Cherifi, B. and Melewar, T. |
Abstract | Existing literature on multiple place image domains is sparse with a notable lack of research on the extent to which the various images can be separated in the minds of individuals, and potential interrelationships among them. This study seeks to identify commonalities and divergences in the dimensions of image as a tourist destination and as a place to live in, from the outsider perspective, and explore how these two distinct representations of the same place can co-exist in peoples’ mind. Data were collected using 42 semi-structured interviews with Czech and Greek residents. Findings suggest that the two image domains share very similar image dimensions but are clearly differentiated in peoples’ mind as a result of identity salience. Destination image appears also to serve as a platform shaping peoples’ images of a locale as a place to live. The findings provide a comprehensive understanding of the notion of place image and have implications for place marketing. |
Keywords | Place image; Place to live; Destination image; Identity theory; Tourist destination |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Elsevier |
Journal | Journal of Destination Marketing and Management |
ISSN | 2212-571X |
Electronic | 2212-5752 |
Publication dates | |
Online | 07 Dec 2020 |
01 Mar 2021 | |
Publication process dates | |
Deposited | 20 Nov 2020 |
Accepted | 17 Nov 2020 |
Submitted | 17 May 2020 |
Output status | Published |
Accepted author manuscript | License File Access Level Open |
Copyright Statement | © 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jdmm.2020.100530 |
Web of Science identifier | WOS:000634267100005 |
Language | English |
https://repository.mdx.ac.uk/item/892y6
Download files
79
total views22
total downloads3
views this month3
downloads this month