Islands and destination image: the case of Ios

Article

Stylidis, D., Terzidou, M. and Terzidis, K. 2008. Islands and destination image: the case of Ios. Tourismos: an international multidisciplinary refereed journal of tourism. 3 (1), pp. 180-189.
TypeArticle
TitleIslands and destination image: the case of Ios
AuthorsStylidis, D., Terzidou, M. and Terzidis, K.
Abstract

This study was conducted to identify the image of Ios as a tourist destination as perceived by the visitors, in order to contribute to the formation of an effective marketing plan. The strengths and weaknesses of the image of Ios were measured and presented, accompanied with a number of recommendations. The findings revealed that Ios has a very strong destination image as a party island, with the majority of the visitors being international young students coming to enjoy the relaxing atmosphere and the party mood of the island. As a result, Ios needs to strengthen its image compared to other islands or destinations which offer the same product, by promoting its competitive advantages, such as; the nightlife, the relatively low prices, the relaxing atmosphere and the friendliness of the locals.

PublisherUniversity of the Aegean
JournalTourismos: an international multidisciplinary refereed journal of tourism
ISSN1790-8418
Publication dates
Print01 Apr 2008
Publication process dates
Deposited02 Mar 2017
Accepted01 Feb 2008
Output statusPublished
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Copyright Statement

© University of the Aegean. Printed in Greece. Some rights reserved. ISSN: 1790-8418. Except where otherwise noted, this work is licensed under a Creative Commons Attribution-Noncommercial-NoDerivatives 3.0 License http://creativecommons.org/licenses/by-nc-nd/3.0/

Web address (URL)http://www.chios.aegean.gr/tourism/vol3iss1.htm
LanguageEnglish
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