Establishing a destination image scale

Article

Stylidis, D. 2025. Establishing a destination image scale. Current Issues in Tourism. 28 (5), pp. 681-688. https://doi.org/10.1080/13683500.2024.2337274
TypeArticle
TitleEstablishing a destination image scale
AuthorsStylidis, D.
Abstract

Although the image is pivotal for destination success, there is a lack of consensus in the literature about its measurement. Following rigorous multi-stage scale development procedures, and using data drawn from four different research settings, the study identified 5 dimensions with 14 underlying items that constitute peoples’ cognitive perceptions of a tourist destination: natural environment, tourist infrastructure, attractions, access, and social environment. The validated scale contributes to the theoretical advancement of the image, minimising methodological flows and facilitating the comparability of the results, while also serving as a practical tool for destination managers.

KeywordsCognitive image; image measurement; scale development; brand image; tourism marketing
Sustainable Development Goals11 Sustainable cities and communities
Middlesex University ThemeSustainability
PublisherTaylor & Francis (Routledge)
JournalCurrent Issues in Tourism
ISSN1368-3500
Electronic1747-7603
Publication dates
Online06 Apr 2024
Print04 Mar 2025
Publication process dates
Accepted25 Mar 2024
Submitted05 Apr 2023
Deposited12 Aug 2025
Output statusPublished
Accepted author manuscript
File Access Level
Open
Copyright Statement

This is an Accepted Manuscript of an article published by Taylor & Francis in Current Issues in Tourism on 06/04/2024, available online: http://www.tandfonline.com/10.1080/13683500.2017.1346588

Digital Object Identifier (DOI)https://doi.org/10.1080/13683500.2024.2337274
Web of Science identifierWOS:001197915500001
LanguageEnglish
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