Understanding Fijian residents' opposition to tourism post-pandemic

Article

Woosnam, K.M., Sharma, S., Stylidis, D. and Singh, G. 2023. Understanding Fijian residents' opposition to tourism post-pandemic. Tourism Management Perspectives. 48. https://doi.org/10.1016/j.tmp.2023.101162
TypeArticle
TitleUnderstanding Fijian residents' opposition to tourism post-pandemic
AuthorsWoosnam, K.M., Sharma, S., Stylidis, D. and Singh, G.
Abstract

Grounded in the norm activation theory and the theory of planned behaviour, this study investigated antecedents of residents' active and passive opposition to tourism. Data were collected from 569 Fijian residents and analysed using covariance-based structural equation modelling. Results revealed that awareness of the problem was positively associated with ascribed responsibility for COVID-19 and residents' attitudes towards tourism opposition. Residents' responsibility for COVID-19 was positively associated with personal norms regarding tourism opposition. Personal norms, attitudes concerning tourism opposition and perceived behavioural control to oppose tourism were positively associated with residents' active and passive intention to oppose tourism. However, the association of these three factors were stronger for passive intention. Subjective norms regarding tourism opposition were positively associated with residents' passive intention to oppose tourism. Overall, these findings provide practitioners and policymakers with a more robust perspective to best plan for sustainable tourism in the throes of reviving the industry.

KeywordsAwareness of the problem; Ascribed responsibility for COVID-19; Perceived norms regarding tourism opposition; Theory of planned behaviour; Passive tourism opposition; Active tourism opposition
Sustainable Development Goals11 Sustainable cities and communities
Middlesex University ThemeSustainability
PublisherElsevier
JournalTourism Management Perspectives
ISSN2211-9736
Electronic2211-9744
Publication dates
Online29 Jul 2023
PrintSep 2023
Publication process dates
Submitted03 Apr 2023
Accepted19 Jul 2023
Deposited29 May 2025
Output statusPublished
Accepted author manuscript
File Access Level
Open
Digital Object Identifier (DOI)https://doi.org/10.1016/j.tmp.2023.101162
Web of Science identifierWOS:001051952100001
LanguageEnglish
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