Destination loyalty explained through place attachment, destination familiarity and destination image

Article

Stylidis, D., Woosnam, K., Ivkov, M. and Kim, S. 2020. Destination loyalty explained through place attachment, destination familiarity and destination image. International Journal of Tourism Research. 22 (5), pp. 604-616. https://doi.org/10.1002/jtr.2359
TypeArticle
TitleDestination loyalty explained through place attachment, destination familiarity and destination image
AuthorsStylidis, D., Woosnam, K., Ivkov, M. and Kim, S.
Abstract

This study explores how familiarity and attachment, along with cognitive and affective image explain destination loyalty across visitors with divergent degrees of frequency of visitation (low vs. high). Serbians (n = 401) who have previously visited Greece comprised the sample population for this study and were surveyed using a self-administered questionnaire. Findings reveal that overall familiarity shapes cognitive and affective destination image, while each image component uniquely explains destination loyalty (R2 = 0.51). Differences also exist in the magnitude of the relationships tested among the two groups. Implications for theory and practice, along with limitations and research directions, are discussed.

Keywordsaffective; cognitive; destination image; destination loyalty; familiarity; Greece; place attachment; Serbia
PublisherWiley
JournalInternational Journal of Tourism Research
ISSN1099-2340
Electronic1522-1970
Publication dates
Online01 Apr 2020
Print01 Sep 2020
Publication process dates
Deposited25 Mar 2020
Accepted17 Mar 2020
Submitted31 Oct 2019
Output statusPublished
Accepted author manuscript
File Access Level
Open
Copyright Statement

This is the peer reviewed version of the following article: Stylidis, D, Woosnam, KM, Ivkov, M, Kim, SS. Destination loyalty explained through place attachment, destination familiarity and destination image. Int J Tourism Res. 2020; 22: 604– 616., which has been published in final form at https://doi.org/10.1002/jtr.2359 . This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.

Digital Object Identifier (DOI)https://doi.org/10.1002/jtr.2359
Web of Science identifierWOS:000522737600001
LanguageEnglish
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