Explaining conative destination image through cognitive and affective destination image and emotional solidarity with residents

Article


Woosnam, K., Stylidis, D. and Ivkov, M. 2020. Explaining conative destination image through cognitive and affective destination image and emotional solidarity with residents. Journal of Sustainable Tourism. 28 (6), pp. 917-935. https://doi.org/10.1080/09669582.2019.1708920
TypeArticle
TitleExplaining conative destination image through cognitive and affective destination image and emotional solidarity with residents
AuthorsWoosnam, K., Stylidis, D. and Ivkov, M.
Abstract

It is nearly impossible to consider a destination without also acknowledging its people as well as the relationship visitors have with such residents. Employing a hierarchical structure of destination image, this study examined how emotional solidarity along with cognitive and affective image explain conative image of Greece among Serbian visitors who had recently visited. Targeting Serbians living in Novi Sad, survey data were collected on-site as well as through online means, resulting in 401 completed questionnaires for analysis. Structural equation modeling revealed that five of the six proposed hypotheses were supported from the developed theoretical model. Overall, emotional solidarity, cognitive image and affective image were able to predict 70% (R2 = 0.70) of the variance in conative image. Implications for theory and practice along with limitations and future research opportunities are discussed at the close of the paper.

KeywordsDestination image; emotional solidarity; structural equation modeling; Serbia; Greece
PublisherTaylor & Francis (Routledge)
JournalJournal of Sustainable Tourism
ISSN0966-9582
Electronic1747-7646
Publication dates
Online08 Jan 2020
Print02 Jun 2020
Publication process dates
Deposited09 Jan 2020
Accepted19 Dec 2019
Submitted08 Apr 2019
Output statusPublished
Accepted author manuscript
File Access Level
Open
Copyright Statement

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Sustainable Tourism on 09/01/2020, available online: http://www.tandfonline.com/10.1080/09669582.2019.1708920

Digital Object Identifier (DOI)https://doi.org/10.1080/09669582.2019.1708920
Web of Science identifierWOS:000506135300001
LanguageEnglish
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