Explaining conative destination image through cognitive and affective destination image and emotional solidarity with residents
Article
Woosnam, K., Stylidis, D. and Ivkov, M. 2020. Explaining conative destination image through cognitive and affective destination image and emotional solidarity with residents. Journal of Sustainable Tourism. 28 (6), pp. 917-935. https://doi.org/10.1080/09669582.2019.1708920
Type | Article |
---|---|
Title | Explaining conative destination image through cognitive and affective destination image and emotional solidarity with residents |
Authors | Woosnam, K., Stylidis, D. and Ivkov, M. |
Abstract | It is nearly impossible to consider a destination without also acknowledging its people as well as the relationship visitors have with such residents. Employing a hierarchical structure of destination image, this study examined how emotional solidarity along with cognitive and affective image explain conative image of Greece among Serbian visitors who had recently visited. Targeting Serbians living in Novi Sad, survey data were collected on-site as well as through online means, resulting in 401 completed questionnaires for analysis. Structural equation modeling revealed that five of the six proposed hypotheses were supported from the developed theoretical model. Overall, emotional solidarity, cognitive image and affective image were able to predict 70% (R2 = 0.70) of the variance in conative image. Implications for theory and practice along with limitations and future research opportunities are discussed at the close of the paper. |
Keywords | Destination image; emotional solidarity; structural equation modeling; Serbia; Greece |
Publisher | Taylor & Francis (Routledge) |
Journal | Journal of Sustainable Tourism |
ISSN | 0966-9582 |
Electronic | 1747-7646 |
Publication dates | |
Online | 08 Jan 2020 |
02 Jun 2020 | |
Publication process dates | |
Deposited | 09 Jan 2020 |
Accepted | 19 Dec 2019 |
Submitted | 08 Apr 2019 |
Output status | Published |
Accepted author manuscript | File Access Level Open |
Copyright Statement | This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Sustainable Tourism on 09/01/2020, available online: http://www.tandfonline.com/10.1080/09669582.2019.1708920 |
Digital Object Identifier (DOI) | https://doi.org/10.1080/09669582.2019.1708920 |
Web of Science identifier | WOS:000506135300001 |
Language | English |
https://repository.mdx.ac.uk/item/88v6w
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