The role of visual media in religious tourists' destination image, choice, and on-site experience: the case of Tinos, Greece

Article

Terzidou, M., Stylidis, D. and Terzidis, K. 2018. The role of visual media in religious tourists' destination image, choice, and on-site experience: the case of Tinos, Greece. Journal of Travel and Tourism Marketing. 35 (3), pp. 306-319. https://doi.org/10.1080/10548408.2017.1304316
TypeArticle
TitleThe role of visual media in religious tourists' destination image, choice, and on-site experience: the case of Tinos, Greece
AuthorsTerzidou, M., Stylidis, D. and Terzidis, K.
Abstract

Although visual media are known to influence the image people have of tourism destinations worldwide, only a few studies have examined their role in the context of religious tourism. This study explores the role TV news and documentaries play in religious tourists’ destination image, choice and on-site experience. Ethnographic research (31 participant observations and 38 in-depth interviews) was conducted in two organized coach trips to the sacred island of Tinos, Greece. The findings suggest that broadcasted images of the holy icon, the leading politicians, and the performing religious crowd shape the image of Tinos and influence visitation patterns. Additionally, the visual projection of religious tourists’ offerings appears to condition peoples’ on-site experience. The theoretical and practical implications of the study are also discussed.

KeywordsVisual media; destination image; religious tourism; TV documentaries; Tinos; Greece
PublisherRoutledge
JournalJournal of Travel and Tourism Marketing
ISSN1054-8408
Electronic1540-7306
Publication dates
Online07 Apr 2017
Print24 Mar 2018
Publication process dates
Deposited22 Mar 2017
Accepted01 Mar 2017
Output statusPublished
Accepted author manuscript
Copyright Statement

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel and Tourism Marketing on 07/04/2017, available online: http://www.tandfonline.com/10.1080/10548408.2017.1304316

Digital Object Identifier (DOI)https://doi.org/10.1080/10548408.2017.1304316
Web of Science identifierWOS:000425776900007
LanguageEnglish
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