Investigating antecedent constructs affecting potential Australian travellers' destination image of Fiji amidst the COVID-19 pandemic

Article

Sharma, S., Woosnam, K.M., Singh, G. and Stylidis, D. 2022. Investigating antecedent constructs affecting potential Australian travellers' destination image of Fiji amidst the COVID-19 pandemic. Asia Pacific Journal of Tourism Research. 27 (12), pp. 1318-1335. https://doi.org/10.1080/10941665.2023.2166425
TypeArticle
TitleInvestigating antecedent constructs affecting potential Australian travellers' destination image of Fiji amidst the COVID-19 pandemic
AuthorsSharma, S., Woosnam, K.M., Singh, G. and Stylidis, D.
Abstract

This study examines six antecedent constructs affecting potential Australian tourists’ destination image of Fiji. Data were collected from 416 respondents and analysed using covariance-based structural equation modelling. Results revealed that five constructs – impressions of Fiji, trust in the Fijian government, crisis management, solidarity, and COVID-19 mitigation practices – were positively associated with respondents’ cognitive and affective destination image formation. Xenophobia also moderates the positive association between cognitive and conative images. These findings contribute theoretically to understanding salient constructs contributing to destination image formation amidst the pandemic. Study insights will be useful to practitioners in developing effective marketing strategies and tourism recovery.

KeywordsDestination image; trust in government; crisis management; healthcare; emotional solidarity; COVID-19 mitigation practice
Sustainable Development Goals11 Sustainable cities and communities
Middlesex University ThemeSustainability
PublisherTaylor & Francis (Routledge)
JournalAsia Pacific Journal of Tourism Research
ISSN1094-1665
Electronic1741-6507
Publication dates
Print02 Dec 2022
Online27 Feb 2023
Publication process dates
AcceptedFeb 2023
Deposited07 Apr 2026
Output statusPublished
Accepted author manuscript
License
File Access Level
Open
Copyright Statement

This is an Accepted Manuscript of an article published by Taylor & Francis in Research in Asia Pacific Journal of Tourism Research on 27 Feb 2023, available at: https://doi.org/10.1080/10941665.2023.2166425

Digital Object Identifier (DOI)https://doi.org/10.1080/10941665.2023.2166425
Web of Science identifierWOS:000939869200001
LanguageEnglish
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