The importance of brand power: a review of the European car market
Article
Melewar, T. and Sambrook, L. 2004. The importance of brand power: a review of the European car market. The European Business Journal. 16 (4), pp. 167-177.
Type | Article |
---|---|
Title | The importance of brand power: a review of the European car market |
Authors | Melewar, T. and Sambrook, L. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Whurr |
Journal | The European Business Journal |
ISSN | 0955-808X |
Publication dates | |
2004 | |
Publication process dates | |
Deposited | 26 May 2014 |
Output status | Published |
Language | English |
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