The dynamics of corporate identity: a review of a process model
Article
Melewar, T. and Wooldridge, A. 2001. The dynamics of corporate identity: a review of a process model. Journal of Communication Management. 5 (4), pp. 327-340. https://doi.org/10.1108/13632540110806866
Type | Article |
---|---|
Title | The dynamics of corporate identity: a review of a process model |
Authors | Melewar, T. and Wooldridge, A. |
Abstract | This paper seeks to understand the founding of the five main constructs of corporate identity proposed by Schmidt. Wider literature review has revealed some elements that need further consideration regarding their inclusion in the corporate identity model. Subsequently, a model is proposed. The BP Amoco company is used as an illustrative case to illuminate the proposed model’s intended explanatory power and value. |
Keywords | Communication management, corporate identity, corporate reputation |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | MCB UP Ltd |
Journal | Journal of Communication Management |
ISSN | 1363-254X |
Publication dates | |
2001 | |
Publication process dates | |
Deposited | 19 May 2014 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1108/13632540110806866 |
Language | English |
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