Strategic Marketing, Consumer Behaviour and Branding/Identity group
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Latest research outputs
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Corporate identity management: a study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors
Foroudi, P., Paydas Turan, C., Melewar, T., Dennis, C. and Tzempelikos, N. 2024. Corporate identity management: a study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors. International Journal of Hospitality Management. 122, p. 103876. https://doi.org/10.1016/j.ijhm.2024.103876Article
Digital transformation: A multidisciplinary perspective and future research agenda
Paul, J., Ueno, A., Dennis, C., Alamanos, E., Curtis, L., Foroudi, P., Kacprzak, A., Kunz, W.H., Liu, J., Marvi, R., Nair, S., Ozdemir, O., Pantano, E., Papadopoulos, T., Petit, O., Tyagi, S. and Wirtz, J. 2024. Digital transformation: A multidisciplinary perspective and future research agenda. International Journal of Consumer Studies. 48 (2). https://doi.org/10.1111/ijcs.13015Article
Emerging digital technologies and consumer decision-making in retail sector: towards an integrative conceptual framework
Sharma, P., Ueno, A., Dennis, C. and Turan, P. 2023. Emerging digital technologies and consumer decision-making in retail sector: towards an integrative conceptual framework. Computers in Human Behavior. 148. https://doi.org/10.1016/j.chb.2023.107913Article
Digital exclusion and relative digital deprivation: Exploring factors and moderators of internet non-use in the UK
Ueno, A., Dennis, C. and Dafoulas, G. 2023. Digital exclusion and relative digital deprivation: Exploring factors and moderators of internet non-use in the UK. Technological Forecasting and Social Change. 197. https://doi.org/10.1016/j.techfore.2023.122935Article
Green bonds in the transport sector
Bace, E. and Singh, S. 2023. Green bonds in the transport sector. 43rd EBES Conference. Madrid, Spain 12 - 14 Apr 2023 Eurasia Business and Economics Society (EBES). pp. 63-63Conference item
Applying marketing mix constructs in higher education: the case of an MBA program in the UAE
Mohammad, M., Fernandes, C. and Ross, K. 2016. Applying marketing mix constructs in higher education: the case of an MBA program in the UAE. International Journal of Business & Globalisation. 16 (2), pp. 149-170. https://doi.org/10.1504/IJBG.2016.074488Article
Differential roles of push and pull factors on escape for travel: Personal and social identity perspectives
Michael, N., Nyadzayo, M., Michael, I. and Balasubramanian, S. 2020. Differential roles of push and pull factors on escape for travel: Personal and social identity perspectives. International Journal of Tourism Research. 22 (4), pp. 464-478. https://doi.org/10.1002/jtr.2349Article
Digital poverty in the UK: analysis of secondary data
Dafoulas, G., Ueno, A. and Dennis, C. 2022. Digital poverty in the UK: analysis of secondary data. London, UK British Academy.Project report
Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study
Vecchi, M., Elf, P., Ueno, A., Dilmperi, A., Dennis, C. and Devereux, L. 2022. Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing. 30 (2), pp. 56-72. https://doi.org/10.1177/1069031X221079609Article
Exploring Czechs' and Greeks' mental associations of London: A tourist destination or a place to live in?
Stylidis, D., Cherifi, B. and Melewar, T. 2021. Exploring Czechs' and Greeks' mental associations of London: A tourist destination or a place to live in? Journal of Destination Marketing and Management. 19. https://doi.org/10.1016/j.jdmm.2020.100530Article
Marketing in the informal economy: an entrepreneurial perspective and research agenda
Madichie, N., Nkamnebe, A. and Ekanem, I. 2020. Marketing in the informal economy: an entrepreneurial perspective and research agenda. in: Nwankwo, S. and Gbadamosi, A. (ed.) Entrepreneurship marketing: principles and practice of SME marketing London Routledge. pp. 412-428Book chapter
Think non-ethnic but act ethnic: An issue of breakout
McPherson, M. 2019. Think non-ethnic but act ethnic: An issue of breakout. Journal of Entrepreneurship, Management and Innovation (JEMI). 15 (2), pp. 117-152. https://doi.org/10.7341/20191525Article
An infinite horizon differential game of optimal CLV-based strategies with non-atomic firms
Lianos, G. and Sloev, I. 2016. An infinite horizon differential game of optimal CLV-based strategies with non-atomic firms. in: Petrosyan, L. and Mazalov, V. (ed.) Recent Advances in Game Theory and Applications: European Meeting on Game Theory, Saint Petersburg, Russia, 2015, and Networking Games and Management, Petrozavodsk, Russia, 2015 Birkhäuser Basel. pp. 111-130Book chapter
Customer acquisition and customer retention in a competitive industry
Lianos, G. and Sloev, I. 2016. Customer acquisition and customer retention in a competitive industry. Petruzzellis, L. and Winer, R. (ed.) Springer. pp. 541-552 https://doi.org/10.1007/978-3-319-29877-1_111Conference paper
An investigation of mobile social networking application users' responses to in-app advertisements
Chang, S., Loukidis, G. and Drago, K. 2019. An investigation of mobile social networking application users' responses to in-app advertisements. Asia Pacific ACR Conference. Ahmedabad, India 10 - 12 Jan 2019 Association for Consumer Research.Conference paper
Service quality, satisfaction, and customer loyalty in Airbnb accommodation in Thailand
Priporas, C., Stylos, N., Vedanthachari, L. and Santiwatana, P. 2017. Service quality, satisfaction, and customer loyalty in Airbnb accommodation in Thailand. International Journal of Tourism Research. 19 (6), pp. 693-704. https://doi.org/10.1002/jtr.2141Article
Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry
Chang, S. and Fan, S. 2017. Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry. International Journal of Retail & Distribution Management. 45 (3), pp. 253-270. https://doi.org/10.1108/IJRDM-05-2016-0076Article
Generation Z consumers' expectations of interactions in smart retailing: a future agenda
Priporas, C., Stylos, N. and Fotiadis, A. 2017. Generation Z consumers' expectations of interactions in smart retailing: a future agenda. Computers in Human Behavior. 77, pp. 374-381. https://doi.org/10.1016/j.chb.2017.01.058Article
Unraveling the diverse nature of service quality in a sharing economy: a social exchange theory perspective of Airbnb accommodation
Priporas, C., Stylos, N., Rahimi, R. and Vedanthachari, L. 2017. Unraveling the diverse nature of service quality in a sharing economy: a social exchange theory perspective of Airbnb accommodation. International Journal of Contemporary Hospitality Management. 29 (9), pp. 2279-2301. https://doi.org/10.1108/IJCHM-08-2016-0420Article
Linking loss aversion and present bias with overspending behaviour of tourists: insights from a lab-in-the-field experiment
Nguyen, Q. 2016. Linking loss aversion and present bias with overspending behaviour of tourists: insights from a lab-in-the-field experiment. Tourism Management. 54, pp. 152-159. https://doi.org/10.1016/j.tourman.2015.09.019Article
Membership and subscription in the performing arts: What have we learnt during the last 35 years?
Slater, A. 2013. Membership and subscription in the performing arts: What have we learnt during the last 35 years? in: O'Reilly, D., Rentschler, R. and Kirchner, T. (ed.) The Routledge Companion to Arts Marketing London Routledge.Book chapter
Gift membership in heritage and arts organisations: a research agenda
Slater, A. 2015. Gift membership in heritage and arts organisations: a research agenda. Academy of Marketing Annual Conference: The Magic in Marketing, University of Limerick. Limerick, Ireland 07 - 09 Jul 2015Conference paper
Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK
Slater, A. and Armstrong, K. 2014. Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK. International Journal of Nonprofit and Voluntary Sector Marketing. 19 (1), pp. 1-13. https://doi.org/10.1002/nvsm.1483Article
Membership friends and engaging people
Slater, A. 2015. Membership friends and engaging people. Arts Marketing Association's Magazine, JAM Arts Marketing Association.Other
Pirates of the web: the curse of illegal downloading
Dilmperi, A., King, T. and Dennis, C. 2011. Pirates of the web: the curse of illegal downloading. Journal of Retailing and Consumer Services. 18 (2), pp. 132-140. https://doi.org/10.1016/j.jretconser.2010.12.004Article
Counterfeit purchase typologies during an economic crisis
Priporas, C., Kamenidou, I., Kapoulas, A. and Papadopoulou, F. 2015. Counterfeit purchase typologies during an economic crisis. European Business Review. 27 (1), pp. 2-16. https://doi.org/10.1108/EBR-11-2013-0132Article
The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review
Ali, R., Lynch, R., Melewar, T. and Jin, Z. 2015. The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review. Journal of Business Research. 68 (5), pp. 1105-1117. https://doi.org/10.1016/j.jbusres.2014.10.013Article
The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: the moderating role of country development status
Jin, Z., Lynch, R., Attia, S., Chansarkar, B., Gülsoy, T., Lapoule, P., Liu, X., Newburry, W., Nooraini, M., Parente, R., Purani, K. and Ungerer, M. 2015. The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: the moderating role of country development status. International Business Review. 24 (3), pp. 380-393. https://doi.org/10.1016/j.ibusrev.2014.08.010Article
“Geiz-ist-geil” strategy: a three-company study
Bridges, K., Melewar, T. and Otubanjo, B. 2007. “Geiz-ist-geil” strategy: a three-company study. Management Decision. 45 (6), pp. 1023-1037. https://doi.org/10.1108/00251740710762071Article
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, G., Mueller, R. and Melewar, T. 2007. In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes. International Journal of Business & Globalisation. 1 (3), pp. 328-344. https://doi.org/10.1504/IJBG.2007.015052Article
Corporate communications, identity and image: a research agenda
Karaosmanoglu, E. and Melewar, T. 2006. Corporate communications, identity and image: a research agenda. Journal of Brand Management. 14 (1/2), pp. 196-206. https://doi.org/10.1057/palgrave.bm.2550060Article
The demise of independent wine production in France: a marketing challenge?
Pike, W. and Melewar, T. 2006. The demise of independent wine production in France: a marketing challenge? International Journal of Wine Marketing. 18 (3), pp. 183-203. https://doi.org/10.1108/09547540610704756Article
Danone branding strategy in China
Melewar, T., Badal, E. and Small, J. 2006. Danone branding strategy in China. Journal of Brand Management. 13 (6), pp. 407-417.Article
The relationship between corporate websites and brand equity: a conceptual framework and research agenda
Argyriou, E., Kitchen, P. and Melewar, T. 2006. The relationship between corporate websites and brand equity: a conceptual framework and research agenda. International Journal of Market Research. 48 (5), pp. 575-599.Article
Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives
Melewar, T. and Karaosmanoglu, E. 2006. Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives. European Journal of Marketing. 40 (7/8), pp. 846-869. https://doi.org/10.1108/03090560610670025Article
The role of communication and visual identity in modern organisations
Melewar, T., Bassett, K. and Simoes, C. 2006. The role of communication and visual identity in modern organisations. Corporate Communications: An International Journal. 11 (2), pp. 138-147. https://doi.org/10.1108/13563280610661679Article
A relationship marketing perspective in electronic banking: evidence from Greece
Argyriou, E., Melewar, T. and Meadows, M. 2005. A relationship marketing perspective in electronic banking: evidence from Greece. Journal of Euromarketing. 15 (1), pp. 47-73.Article
Corporate identity: concept, components and contribution
Melewar, T., Karaosmanoglu, E. and Paterson, D. 2005. Corporate identity: concept, components and contribution. Journal of General Management. 31 (1), p. 59.Article
Corporate visual identity: the re-branding of France Télécom
Melewar, T., Hussey, G. and Srivoravilai, N. 2005. Corporate visual identity: the re-branding of France Télécom. Journal of Brand Management. https://doi.org/10.1057/palgrave.bm.2540233Article
The role of corporate identity in the higher education sector: a case study
Melewar, T. and Akel, S. 2005. The role of corporate identity in the higher education sector: a case study. Corporate Communications: An International Journal. 10 (1), pp. 41-57. https://doi.org/10.1108/13563280510578196Article
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