Gift membership in heritage and arts organisations: a research agenda

Conference paper

Slater, A. 2015. Gift membership in heritage and arts organisations: a research agenda. Academy of Marketing Annual Conference: The Magic in Marketing, University of Limerick. Limerick, Ireland 07 - 09 Jul 2015
TypeConference paper
TitleGift membership in heritage and arts organisations: a research agenda
AuthorsSlater, A.
Abstract

Gift giving is not new in society and is often seen as highly symbolic, making a statement about the giver, recipient and their relationship. This paper critically reviews the extant literature, deconstructing the construct of gift giving and putting forward a research agenda in the context of heritage and arts memberships.

Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
ConferenceAcademy of Marketing Annual Conference: The Magic in Marketing, University of Limerick
Publication dates
Print07 Jul 2015
Publication process dates
Deposited11 Jun 2015
SubmittedMay 2015
Output statusIn press
Copyright Statement

No. Access to full text restricted pending copyright check

LanguageEnglish
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