Gift membership in heritage and arts organisations: a research agenda

Conference item

Slater, A. 2015. Gift membership in heritage and arts organisations: a research agenda. Academy of Marketing 2015 Annual Conference: The Magic in Marketing. Limerick, Ireland 07 - 09 Jul 2015
TitleGift membership in heritage and arts organisations: a research agenda
AuthorsSlater, A.
Abstract

Gift giving is not new in society and is often seen as highly symbolic, making a statement about the giver, recipient and their relationship. This paper critically reviews the extant literature, deconstructing the construct of gift giving and putting forward a research agenda in the context of heritage and arts memberships.

Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
ConferenceAcademy of Marketing 2015 Annual Conference: The Magic in Marketing
Publication process dates
Deposited11 Jun 2015
SubmittedMay 2015
Completed07 Jul 2015
Output statusPublished
Accepted author manuscript
File Access Level
Restricted
LanguageEnglish
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