Gift membership in heritage and arts organisations: a research agenda
Conference item
Slater, A. 2015. Gift membership in heritage and arts organisations: a research agenda. Academy of Marketing 2015 Annual Conference: The Magic in Marketing. Limerick, Ireland 07 - 09 Jul 2015
Title | Gift membership in heritage and arts organisations: a research agenda |
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Authors | Slater, A. |
Abstract | Gift giving is not new in society and is often seen as highly symbolic, making a statement about the giver, recipient and their relationship. This paper critically reviews the extant literature, deconstructing the construct of gift giving and putting forward a research agenda in the context of heritage and arts memberships. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Conference | Academy of Marketing 2015 Annual Conference: The Magic in Marketing |
Publication process dates | |
Deposited | 11 Jun 2015 |
Submitted | May 2015 |
Completed | 07 Jul 2015 |
Output status | Published |
Accepted author manuscript | File Access Level Restricted |
Language | English |
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