Membership and subscription in the performing arts: What have we learnt during the last 35 years?
Book chapter
Slater, A. 2013. Membership and subscription in the performing arts: What have we learnt during the last 35 years? in: O'Reilly, D., Rentschler, R. and Kirchner, T. (ed.) The Routledge Companion to Arts Marketing London Routledge.
Chapter title | Membership and subscription in the performing arts: What have we learnt during the last 35 years? |
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Authors | Slater, A. |
Abstract | This chapter reviews the extant literature on membership in the performing arts over the last 35 years. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Book title | The Routledge Companion to Arts Marketing |
Editors | O'Reilly, D., Rentschler, R. and Kirchner, T. |
Publisher | Routledge |
Place of publication | London |
Series | Routledge Companion |
ISBN | |
Hardcover | 041578350X |
Publication dates | |
Nov 2013 | |
Publication process dates | |
Deposited | 11 Jun 2015 |
Output status | Published |
Copyright Statement | You have copyright permission subject to certain requirements. |
Web address (URL) | http://www.amazon.co.uk/372/dp/041578350X |
Language | English |
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