Membership and subscription in the performing arts: What have we learnt during the last 35 years?

Book chapter

Slater, A. 2013. Membership and subscription in the performing arts: What have we learnt during the last 35 years? in: O'Reilly, D., Rentschler, R. and Kirchner, T. (ed.) The Routledge Companion to Arts Marketing London Routledge.
Chapter titleMembership and subscription in the performing arts: What have we learnt during the last 35 years?
AuthorsSlater, A.
Abstract

This chapter reviews the extant literature on membership in the performing arts over the last 35 years.

Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
Book titleThe Routledge Companion to Arts Marketing
EditorsO'Reilly, D., Rentschler, R. and Kirchner, T.
PublisherRoutledge
Place of publicationLondon
SeriesRoutledge Companion
ISBN
Hardcover041578350X
Publication dates
PrintNov 2013
Publication process dates
Deposited11 Jun 2015
Output statusPublished
Copyright Statement

You have copyright permission subject to certain requirements.

Web address (URL)http://www.amazon.co.uk/372/dp/041578350X
LanguageEnglish
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