Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK

Article

Slater, A. and Armstrong, K. 2014. Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK. International Journal of Nonprofit and Voluntary Sector Marketing. 19 (1), pp. 1-13. https://doi.org/10.1002/nvsm.1483
TypeArticle
TitleDrivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK
AuthorsSlater, A. and Armstrong, K.
Abstract

A study exploring what drives individuals to become a member of an icon arts organisation in London, UK. The article draws on qualitative data and discusses four pragmatic drivers and the underlying latent motives.

Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
PublisherWiley
JournalInternational Journal of Nonprofit and Voluntary Sector Marketing
ISSN1465-4520
Publication dates
Print03 Feb 2014
Publication process dates
Deposited11 Jun 2015
Accepted01 Oct 2013
Output statusPublished
Additional information

Article first published online: 11 Nov 2013

Digital Object Identifier (DOI)https://doi.org/10.1002/nvsm.1483
LanguageEnglish
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