Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK
Article
Slater, A. and Armstrong, K. 2014. Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK. International Journal of Nonprofit and Voluntary Sector Marketing. 19 (1), pp. 1-13. https://doi.org/10.1002/nvsm.1483
Type | Article |
---|---|
Title | Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK |
Authors | Slater, A. and Armstrong, K. |
Abstract | A study exploring what drives individuals to become a member of an icon arts organisation in London, UK. The article draws on qualitative data and discusses four pragmatic drivers and the underlying latent motives. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Wiley |
Journal | International Journal of Nonprofit and Voluntary Sector Marketing |
ISSN | 1465-4520 |
Publication dates | |
03 Feb 2014 | |
Publication process dates | |
Deposited | 11 Jun 2015 |
Accepted | 01 Oct 2013 |
Output status | Published |
Additional information | Article first published online: 11 Nov 2013 |
Digital Object Identifier (DOI) | https://doi.org/10.1002/nvsm.1483 |
Language | English |
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