Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK

Article

Slater, A. and Armstrong, K. 2014. Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK. International Journal of Nonprofit and Voluntary Sector Marketing. 19 (1), pp. 1-13. https://doi.org/10.1002/nvsm.1483
TypeArticle
TitleDrivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK
AuthorsSlater, A. and Armstrong, K.
Abstract

A study exploring what drives individuals to become a member of an icon arts organisation in London, UK. The article draws on qualitative data and discusses four pragmatic drivers and the underlying latent motives.

Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
PublisherWiley
JournalInternational Journal of Nonprofit and Voluntary Sector Marketing
ISSN1465-4520
Publication dates
Print03 Feb 2014
Publication process dates
Deposited11 Jun 2015
Accepted01 Oct 2013
Output statusPublished
Additional information

Article first published online: 11 Nov 2013

Digital Object Identifier (DOI)https://doi.org/10.1002/nvsm.1483
LanguageEnglish
Permalink -

https://repository.mdx.ac.uk/item/8599q

Log in to edit
  • 50
    total views
  • 0
    total downloads
  • 5
    views this month
  • 0
    downloads this month

Export as

Related outputs

Membership and subscription in the performing arts: What have we learnt during the last 35 years?
Slater, A. 2013. Membership and subscription in the performing arts: What have we learnt during the last 35 years? in: O'Reilly, D., Rentschler, R. and Kirchner, T. (ed.) The Routledge Companion to Arts Marketing London Routledge.
Membership friends and engaging people
Slater, A. 2015. Membership friends and engaging people. Arts Marketing Association's Magazine, JAM Arts Marketing Association.
Gift membership in heritage and arts organisations: a research agenda
Slater, A. 2015. Gift membership in heritage and arts organisations: a research agenda. Academy of Marketing 2015 Annual Conference: The Magic in Marketing. Limerick, Ireland 07 - 09 Jul 2015
Understanding individual membership at heritage sites
Slater, A. 2010. Understanding individual membership at heritage sites. International Journal of Culture, Tourism and Hospitality Research. 4 (1), pp. 44-56. https://doi.org/10.1108/17506181011024751
Contemporary issues in social, arts, museum and nonprofit marketing
Slater, A. 2010. Contemporary issues in social, arts, museum and nonprofit marketing. International Journal of Nonprofit and Voluntary Sector Marketing. 15 (1), pp. 1-2. https://doi.org/10.1002/nvsm.363
Patterns of voluntary participation in membership associations: a study of UK heritage supporter groups
Holmes, K. and Slater, A. 2012. Patterns of voluntary participation in membership associations: a study of UK heritage supporter groups. Nonprofit and Voluntary Sector Quarterly. 41 (5), pp. 850-869. https://doi.org/10.1177/0899764011420881
A new type of "Third Place"?
Slater, A. and Koo, H. 2010. A new type of "Third Place"? Journal of Place Management and Development. 3 (2), pp. 99-112. https://doi.org/10.1108/17538331011062658
Reading the landscape: the development of a typology of literary trails that incorporate an experiential design perspective
MacLeod, N., Hayes, D. and Slater, A. 2009. Reading the landscape: the development of a typology of literary trails that incorporate an experiential design perspective. Journal of Hospitality Marketing and Management. 18 (2-3), pp. 154-172. https://doi.org/10.1080/19368620802590183
Revisiting membership scheme typologies in museums and galleries
Slater, A. 2004. Revisiting membership scheme typologies in museums and galleries. International Journal of Nonprofit and Voluntary Sector Marketing. 9 (3), pp. 238-260. https://doi.org/10.1002/nvsm.251
From ‘social club’ to ‘integrated membership scheme’: developing membership schemes strategically
Hayes, D. and Slater, A. 2006. From ‘social club’ to ‘integrated membership scheme’: developing membership schemes strategically. International Journal of Nonprofit and Voluntary Sector Marketing. 8 (1), pp. 59-75. https://doi.org/10.1002/nvsm.201
‘Rethinking the missionary position’ – the quest for sustainable audience development strategies
Hayes, D. and Slater, A. 2010. ‘Rethinking the missionary position’ – the quest for sustainable audience development strategies. Managing Leisure. 7 (1), pp. 1-17. https://doi.org/10.1080/13606710110079882
'Escaping to the gallery': understanding the motivations of visitors to galleries
Slater, A. 2007. 'Escaping to the gallery': understanding the motivations of visitors to galleries. Intemational Journal of Nonprofit and Voluntary Sector Marketing. 12 (2), pp. 149-162. https://doi.org/10.1002/nvsm.282
Understanding motivational constraints to membership at the Southbank Centre
Armstrong, K. and Slater, A. 2011. Understanding motivational constraints to membership at the Southbank Centre. Journal of Customer Behaviour. 10 (4), pp. 353-373. https://doi.org/10.1362/147539211X13210329822581
Involvement, Tate and me
Slater, A. and Armstrong, K. 2010. Involvement, Tate and me. Journal of Marketing Management. 26 (7-8), pp. 727-748. https://doi.org/10.1080/0267257X.2010.481868
An audit of friends' schemes at UK heritage sites
Slater, A. 2003. An audit of friends' schemes at UK heritage sites. International Journal of Heritage Studies. 9 (4), pp. 357-373. https://doi.org/10.1080/1352725032000155081
Users or supporters? Understanding motivations and behaviors of museum members
Slater, A. 2003. Users or supporters? Understanding motivations and behaviors of museum members. Curator: The Museum Journal. 46 (2), pp. 182-207. https://doi.org/10.1111/j.2151-6952.2003.tb00086.x