An investigation of mobile social networking application users' responses to in-app advertisements

Conference paper

Chang, S., Loukidis, G. and Drago, K. 2019. An investigation of mobile social networking application users' responses to in-app advertisements. Asia Pacific ACR Conference. Ahmedabad, India 10 - 12 Jan 2019 Association for Consumer Research.
TypeConference paper
TitleAn investigation of mobile social networking application users' responses to in-app advertisements
AuthorsChang, S., Loukidis, G. and Drago, K.
Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
ConferenceAsia Pacific ACR Conference
ISSN0098-9258
PublisherAssociation for Consumer Research
Publication dates
Print10 Jan 2019
Publication process dates
Deposited25 Sep 2018
Accepted11 Sep 2018
Output statusPublished
Copyright Statement

The author’s manuscript is included in Middlesex University Research Repository (https://eprints.mdx.ac.uk/) with permission of the Association for Consumer Research

LanguageEnglish
Book titleAsia-Pacific Advances in Consumer Research
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