An investigation of mobile social networking application users' responses to in-app advertisements
Conference paper
Chang, S., Loukidis, G. and Drago, K. 2019. An investigation of mobile social networking application users' responses to in-app advertisements. Asia Pacific ACR Conference. Ahmedabad, India 10 - 12 Jan 2019 Association for Consumer Research.
Type | Conference paper |
---|---|
Title | An investigation of mobile social networking application users' responses to in-app advertisements |
Authors | Chang, S., Loukidis, G. and Drago, K. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Conference | Asia Pacific ACR Conference |
ISSN | 0098-9258 |
Publisher | Association for Consumer Research |
Publication dates | |
10 Jan 2019 | |
Publication process dates | |
Deposited | 25 Sep 2018 |
Accepted | 11 Sep 2018 |
Output status | Published |
Copyright Statement | The author’s manuscript is included in Middlesex University Research Repository (https://eprints.mdx.ac.uk/) with permission of the Association for Consumer Research |
Language | English |
Book title | Asia-Pacific Advances in Consumer Research |
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https://repository.mdx.ac.uk/item/87xq4
Restricted files
Accepted author manuscript
Under embargo indefinitely
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