Demystifying the role of information provision in travellers’ satisfaction: Insights from a randomized controlled trial
Article
Nguyen, Q. and Chang, S. 2023. Demystifying the role of information provision in travellers’ satisfaction: Insights from a randomized controlled trial. Journal of Quality Assurance in Hospitality and Tourism. https://doi.org/10.1080/1528008X.2023.2201695
Type | Article |
---|---|
Title | Demystifying the role of information provision in travellers’ satisfaction: Insights from a randomized controlled trial |
Authors | Nguyen, Q. and Chang, S. |
Abstract | We conduct a randomized controlled trial (RCT) to explore whether providing tourists with information about the weather conditions in the destination country has a positive impact on their satisfaction level. We show that providing accurate weather information enables tourists to form more correct expectations i.e., closer to the actual weather conditions in the destination country – which in turn improves their satisfaction and makes them more likely to recommend relatives and friends to make the same trip. These findings reveal the role of information provision in improving tourists’ satisfaction. Finally, our study encourages the application of the RCT approach as it addresses interesting questions in tourism research. |
Keywords | Vietnam; Randomized controlled trial; tourist perception; information provision ; weather; tourist satisfaction |
Sustainable Development Goals | 3 Good health and well-being |
13 Climate action | |
Middlesex University Theme | Sustainability |
Health & Wellbeing | |
Publisher | Taylor & Francis (Routledge) |
Journal | Journal of Quality Assurance in Hospitality and Tourism |
ISSN | 1528-008X |
Electronic | 1528-0098 |
Publication dates | |
Online | 14 Apr 2023 |
Publication process dates | |
Deposited | 18 Apr 2023 |
Accepted | 14 Mar 2023 |
Accepted author manuscript | License |
Digital Object Identifier (DOI) | https://doi.org/10.1080/1528008X.2023.2201695 |
Web of Science identifier | WOS:000973530200001 |
Language | English |
https://repository.mdx.ac.uk/item/8q586
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