Demystifying the role of information provision in travellers’ satisfaction: Insights from a randomized controlled trial

Article


Nguyen, Q. and Chang, S. 2023. Demystifying the role of information provision in travellers’ satisfaction: Insights from a randomized controlled trial. Journal of Quality Assurance in Hospitality and Tourism. https://doi.org/10.1080/1528008X.2023.2201695
TypeArticle
TitleDemystifying the role of information provision in travellers’ satisfaction: Insights from a randomized controlled trial
AuthorsNguyen, Q. and Chang, S.
Abstract

We conduct a randomized controlled trial (RCT) to explore whether providing tourists with information about the weather conditions in the destination country has a positive impact on their satisfaction level. We show that providing accurate weather information enables tourists to form more correct expectations i.e., closer to the actual weather conditions in the destination country – which in turn improves their satisfaction and makes them more likely to recommend relatives and friends to make the same trip. These findings reveal the role of information provision in improving tourists’ satisfaction. Finally, our study encourages the application of the RCT approach as it addresses interesting questions in tourism research.

KeywordsVietnam; Randomized controlled trial; tourist perception; information provision ; weather; tourist satisfaction
Sustainable Development Goals3 Good health and well-being
13 Climate action
Middlesex University ThemeSustainability
Health & Wellbeing
LanguageEnglish
PublisherTaylor & Francis (Routledge)
JournalJournal of Quality Assurance in Hospitality and Tourism
ISSN1528-008X
Electronic1528-0098
Publication dates
Online14 Apr 2023
Publication process dates
Deposited18 Apr 2023
Accepted14 Mar 2023
Accepted author manuscript
License
Digital Object Identifier (DOI)https://doi.org/10.1080/1528008X.2023.2201695
Web of Science identifierWOS:000973530200001
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