Experiencing brand on mobile augmented reality

Conference paper

Chang, S. and Siregar, Y. 2015. Experiencing brand on mobile augmented reality. 2015 Academy of Marketing Science World Marketing Congress. Bari, Italy 14 - 18 Jul 2015 Springer. pp. 195-196 https://doi.org/10.1007/978-3-319-29877-1_43
TypeConference paper
TitleExperiencing brand on mobile augmented reality
AuthorsChang, S. and Siregar, Y.
Conference2015 Academy of Marketing Science World Marketing Congress
Page range195-196
ISBN
Hardcover9783319298764
PublisherSpringer
Publication dates
Print17 Jul 2015
Online28 Jun 2016
Publication process dates
Deposited02 Nov 2017
Accepted17 Feb 2015
Output statusPublished
Copyright Statement

This is a post-peer-review, pre-copyedit version of an paper published in Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. The final authenticated version is available online at: http://dx.doi.org/10.1007/978-3-319-29877-1_43

Additional information

Paper published as:
Chang SW., Siregar Y.H. (2016) Experiencing Brand on Mobile Augmented Reality. In: Petruzzellis L., Winer R. (eds) Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham

Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-319-29877-1_43
LanguageEnglish
Book titleRediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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