How the use of social media leverages visit intentions in destination marketing

Conference paper

Chang, S. 2016. How the use of social media leverages visit intentions in destination marketing. 45th Annual Conference of the European Marketing Academy. Oslo, Norway 24 - 27 May 2016
TypeConference paper
TitleHow the use of social media leverages visit intentions in destination marketing
AuthorsChang, S.
Conference45th Annual Conference of the European Marketing Academy
Proceedings Titleproceedings of the European Marketing Academy 45th Annual Conference,
Publication dates
Print27 May 2016
Publication process dates
Deposited01 Nov 2017
Accepted05 Mar 2016
Output statusPublished
LanguageEnglish
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