How the use of social media leverages visit intentions in destination marketing
Conference paper
Chang, S. 2016. How the use of social media leverages visit intentions in destination marketing. 45th Annual Conference of the European Marketing Academy. Oslo, Norway 24 - 27 May 2016
Type | Conference paper |
---|---|
Title | How the use of social media leverages visit intentions in destination marketing |
Authors | Chang, S. |
Conference | 45th Annual Conference of the European Marketing Academy |
Proceedings Title | proceedings of the European Marketing Academy 45th Annual Conference, |
Publication dates | |
27 May 2016 | |
Publication process dates | |
Deposited | 01 Nov 2017 |
Accepted | 05 Mar 2016 |
Output status | Published |
Language | English |
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https://repository.mdx.ac.uk/item/87422
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