Disentangling the psychological effects of luxury fashion brands on social capital and WOM

Conference paper

Chang, S., Loukides, G. and Mantegazza, F. 2018. Disentangling the psychological effects of luxury fashion brands on social capital and WOM. 6th International Conference on Contemporary Marketing Issues (ICCMI 2018). Athens, Greece 27 - 29 Jun 2018
TypeConference paper
TitleDisentangling the psychological effects of luxury fashion brands on social capital and WOM
AuthorsChang, S., Loukides, G. and Mantegazza, F.
Conference6th International Conference on Contemporary Marketing Issues (ICCMI 2018)
Publication dates
Print27 Jun 2018
Publication process dates
Deposited09 May 2018
Accepted12 Apr 2018
Output statusPublished
Accepted author manuscript
Copyright Statement

Reproduced with permission granted by the ICCMI Secretariat

LanguageEnglish
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