Disentangling the psychological effects of luxury fashion brands on social capital and WOM
Conference paper
Chang, S., Loukides, G. and Mantegazza, F. 2018. Disentangling the psychological effects of luxury fashion brands on social capital and WOM. 6th International Conference on Contemporary Marketing Issues (ICCMI 2018). Athens, Greece 27 - 29 Jun 2018
Type | Conference paper |
---|---|
Title | Disentangling the psychological effects of luxury fashion brands on social capital and WOM |
Authors | Chang, S., Loukides, G. and Mantegazza, F. |
Conference | 6th International Conference on Contemporary Marketing Issues (ICCMI 2018) |
Publication dates | |
27 Jun 2018 | |
Publication process dates | |
Deposited | 09 May 2018 |
Accepted | 12 Apr 2018 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | Reproduced with permission granted by the ICCMI Secretariat |
Language | English |
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