Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry

Conference paper

Coello, J. and Chang, S. 2015. Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry. 20th International Conference on Corporate and Marketing Communications. Izmir, Turkey 16 - 17 Apr 2015 Izmir University of Economics. pp. 280-282
TypeConference paper
TitleFactors influencing customers’ purchase intention via mobile apps in the fast fashion industry
AuthorsCoello, J. and Chang, S.
Conference20th International Conference on Corporate and Marketing Communications
Page range280-282
ISBN
Hardcover9789758789559
PublisherIzmir University of Economics
Publication dates
Print17 Apr 2015
Publication process dates
Deposited02 Nov 2017
Accepted28 Jan 2015
Output statusPublished
LanguageEnglish
Book title20th International Conference on Corporate and Marketing Communications - Excellence in Corporate and Marketing Communications: Present and Future Challenges
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