Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry
Conference paper
Coello, J. and Chang, S. 2015. Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry. 20th International Conference on Corporate and Marketing Communications. Izmir, Turkey 16 - 17 Apr 2015 Izmir University of Economics. pp. 280-282
Type | Conference paper |
---|---|
Title | Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry |
Authors | Coello, J. and Chang, S. |
Conference | 20th International Conference on Corporate and Marketing Communications |
Page range | 280-282 |
ISBN | |
Hardcover | 9789758789559 |
Publisher | Izmir University of Economics |
Publication dates | |
17 Apr 2015 | |
Publication process dates | |
Deposited | 02 Nov 2017 |
Accepted | 28 Jan 2015 |
Output status | Published |
Language | English |
Book title | 20th International Conference on Corporate and Marketing Communications - Excellence in Corporate and Marketing Communications: Present and Future Challenges |
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