The effectiveness of informational influence on social media marketing and brand knowledge

Conference paper

Chang, S. 2016. The effectiveness of informational influence on social media marketing and brand knowledge. 21st International Conference on Corporate and Marketing Communications. Middlesex University, London 07 - 08 Apr 2016
TypeConference paper
TitleThe effectiveness of informational influence on social media marketing and brand knowledge
AuthorsChang, S.
Conference21st International Conference on Corporate and Marketing Communications
Publication dates
Print07 Apr 2016
Publication process dates
Deposited01 Nov 2017
Accepted31 Jan 2016
Output statusPublished
LanguageEnglish
Book titleProceedings of the 21st International Conference on Corporate and Marketing Communications
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