What drives consumer’s intention to buy on mobile apps? A study of fast fashion industry

Conference paper

Coello, J. and Chang, S. 2015. What drives consumer’s intention to buy on mobile apps? A study of fast fashion industry. 2015 Global Fashion Management Conference (GFMC). Florence, Italy 25 - 28 Jun 2015 Global Alliance of Marketing & Management Associations. pp. 396-400 https://doi.org/10.15444/GFMC2015.03.07.03
TypeConference paper
TitleWhat drives consumer’s intention to buy on mobile apps? A study of fast fashion industry
AuthorsCoello, J. and Chang, S.
Abstract

The purpose of this paper is to empirically examine factors affecting customers’ intention to buy apparels through mobile apps. The proposed model was evaluated using survey data collected from 304 mobile app users and assessed by structural equation modeling. Our study contributes to a theoretical understanding of mobile apps usage.

LanguageEnglish
Conference2015 Global Fashion Management Conference (GFMC)
Page range396-400
ISSN2288-825X
PublisherGlobal Alliance of Marketing & Management Associations
Publication dates
Print28 Jun 2015
Publication process dates
Deposited02 Nov 2017
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.15444/GFMC2015.03.07.03
Book titleGlobal Fashion Management Conference, volume 3 issue 7
Permalink -

https://repository.mdx.ac.uk/item/8742y

Log in to edit
File access - Request a copy

Restricted files

Accepted author manuscript

  • 23
    total views
  • 0
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Demystifying the role of information provision in travellers’ satisfaction: Insights from a randomized controlled trial
Nguyen, Q. and Chang, S. 2023. Demystifying the role of information provision in travellers’ satisfaction: Insights from a randomized controlled trial. Journal of Quality Assurance in Hospitality and Tourism. https://doi.org/10.1080/1528008X.2023.2201695
Overexposure-aware influence maximization
Loukides, G., Gwadera, R. and Chang, S. 2020. Overexposure-aware influence maximization. ACM Transactions on Internet Technology. 20 (4), pp. 1-31. https://doi.org/10.1145/3408315
Exploring how followers respond to micro-influencer endorsement
Chang, S. and Dang, T. 2019. Exploring how followers respond to micro-influencer endorsement. 2019 Academy of Marketing Science World Marketing Congress. Edinburgh, Scotland 09 - 12 Jul 2019
Instagram advertising: The catalyst for impulse purchase?
Chang, S. and Mirto, A. 2019. Instagram advertising: The catalyst for impulse purchase? 2019 Academy of Marketing Science World Marketing Congress. Edinburgh, Scotland 09 - 12 Jul 2019
An investigation of mobile social networking application users' responses to in-app advertisements
Chang, S., Loukidis, G. and Drago, K. 2019. An investigation of mobile social networking application users' responses to in-app advertisements. Asia Pacific ACR Conference. Ahmedabad, India 10 - 12 Jan 2019 Association for Consumer Research.
Examining the influences of service quality and corporate image on students' loyalty of boarding schools in the UK: A study of Chinese students
Chang, S., Loukides, G. and Lee, L. 2018. Examining the influences of service quality and corporate image on students' loyalty of boarding schools in the UK: A study of Chinese students. 6th International Conference on Contemporary Marketing Issues (ICCMI 2018). Athens, Greece 27 - 29 Jun 2018
Disentangling the psychological effects of luxury fashion brands on social capital and WOM
Chang, S., Loukides, G. and Mantegazza, F. 2018. Disentangling the psychological effects of luxury fashion brands on social capital and WOM. 6th International Conference on Contemporary Marketing Issues (ICCMI 2018). Athens, Greece 27 - 29 Jun 2018
The moderating role of lifestyle-congruence on the motives of using peer to peer rental: a study of Airbnb
Chang, S. 2018. The moderating role of lifestyle-congruence on the motives of using peer to peer rental: a study of Airbnb. EMAC2018. University of Strathclyde, Glasgow, UK 29 May - 01 Jun 2018 European Marketing Academy (EMAC).
Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry
Coello, J. and Chang, S. 2015. Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry. 20th International Conference on Corporate and Marketing Communications. Izmir, Turkey 16 - 17 Apr 2015 Izmir University of Economics. pp. 280-282
What drives female entrepreneurship in Japan?
Inaba, A. and Chang, S. 2015. What drives female entrepreneurship in Japan? 2015 Academy of Marketing Science World Marketing Congress. Bari, Italy 14 - 18 Jul 2015 Springer. pp. 339-339 https://doi.org/10.1007/978-3-319-29877-1_67
An investigation of continued intention to use fast-fashion brands' Facebook fan pages in Japan
Fan, S. and Chang, S. 2014. An investigation of continued intention to use fast-fashion brands' Facebook fan pages in Japan. 43rd EMAC Annual Conference: Paradigm shifts & Interactions. Valencia, Spain 03 - 06 Jun 2014
Why Taiwanese continue using fast-fashion brands' Facebook pages?
Fan, S. and Chang, S. 2014. Why Taiwanese continue using fast-fashion brands' Facebook pages? 8th AMA SERVSIG International Service Research Conference. Thessaloniki, Greece 13 - 15 Jun 2014
Experiencing brand on mobile augmented reality
Chang, S. and Siregar, Y. 2015. Experiencing brand on mobile augmented reality. 2015 Academy of Marketing Science World Marketing Congress. Bari, Italy 14 - 18 Jul 2015 Springer. pp. 195-196 https://doi.org/10.1007/978-3-319-29877-1_43
The determinants of female entrepreneurship in Japan
Inaba, A. and Chang, S. 2015. The determinants of female entrepreneurship in Japan. 60th ICSB World Conference (International Council of Small Business World Conference). Dubai, UAE 06 - 09 Jun 2015
Exploring the determinants of continuance usage of online video streaming service
Chang, S. and Murai, A. 2016. Exploring the determinants of continuance usage of online video streaming service. 6th Global Innovation & Knowledge Academy Conference (GIKA 2016). Valencia, Spain 20 - 23 Mar 2016
Assessing the drivers of online impulse buying
Chang, S., Loukides, G. and Ahmed, S. 2016. Assessing the drivers of online impulse buying. 4th International Conference on Contemporary Marketing Issues (ICCMI 2016). Heraklion, Greece 22 - 24 Jun 2016
How the use of social media leverages visit intentions in destination marketing
Chang, S. 2016. How the use of social media leverages visit intentions in destination marketing. 45th Annual Conference of the European Marketing Academy. Oslo, Norway 24 - 27 May 2016
The effectiveness of informational influence on social media marketing and brand knowledge
Chang, S. 2016. The effectiveness of informational influence on social media marketing and brand knowledge. 21st International Conference on Corporate and Marketing Communications. Middlesex University, London 07 - 08 Apr 2016
Unpacking how digital endorsement of sports celebrities affects fan behavior
Chang, S. and Crone, T. 2017. Unpacking how digital endorsement of sports celebrities affects fan behavior. 15th International Research Symposium on Service Excellence in Management (QUIS15). Porto, Portugal 12 - 15 Jun 2017
Exploring antecedents and consequences of service co-creation within subscription based music platforms: an integrated approach
Chang, S. and Hostetler, E. 2017. Exploring antecedents and consequences of service co-creation within subscription based music platforms: an integrated approach. 15th International Research Symposium on Service Excellence in Management (QUIS15). Porto, Portugal 12 - 15 Jun 2017
Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry
Chang, S. and Fan, S. 2017. Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry. International Journal of Retail & Distribution Management. 45 (3), pp. 253-270. https://doi.org/10.1108/IJRDM-05-2016-0076
Market segmentation from a behavioral perspective
Wells, V., Chang, S., Oliveira-Castro, J. and Pallister, J. 2010. Market segmentation from a behavioral perspective. Journal of Organizational Behavior Management. 30 (2), pp. 176-198. https://doi.org/10.1080/01608061003756505
Substitutability and independence: matching analyses of brands and products
Foxall, G., Wells, V., Chang, S. and Oliveira-Castro, J. 2010. Substitutability and independence: matching analyses of brands and products. Journal of Organizational Behavior Management. 30 (2), pp. 145-160. https://doi.org/10.1080/01608061003756414
Consumer-based brand equity and brand performance
Oliveira-Castro, J., Foxall, G., James, V., Pohl, R., Dias, M. and Chang, S. 2008. Consumer-based brand equity and brand performance. The Service Industries Journal. 28 (4), pp. 445-461. https://doi.org/10.1080/02642060801917554