What drives consumer’s intention to buy on mobile apps? A study of fast fashion industry

Conference paper

Coello, J. and Chang, S. 2015. What drives consumer’s intention to buy on mobile apps? A study of fast fashion industry. 2015 Global Fashion Management Conference (GFMC). Florence, Italy 25 - 28 Jun 2015 Global Alliance of Marketing & Management Associations. pp. 396-400 https://doi.org/10.15444/GFMC2015.03.07.03
TypeConference paper
TitleWhat drives consumer’s intention to buy on mobile apps? A study of fast fashion industry
AuthorsCoello, J. and Chang, S.
Abstract

The purpose of this paper is to empirically examine factors affecting customers’ intention to buy apparels through mobile apps. The proposed model was evaluated using survey data collected from 304 mobile app users and assessed by structural equation modeling. Our study contributes to a theoretical understanding of mobile apps usage.

Conference2015 Global Fashion Management Conference (GFMC)
Page range396-400
ISSN2288-825X
PublisherGlobal Alliance of Marketing & Management Associations
Publication dates
Print28 Jun 2015
Publication process dates
Deposited02 Nov 2017
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.15444/GFMC2015.03.07.03
LanguageEnglish
Book titleGlobal Fashion Management Conference, volume 3 issue 7
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