Unpacking how digital endorsement of sports celebrities affects fan behavior

Conference item

Chang, S. and Crone, T. 2017. Unpacking how digital endorsement of sports celebrities affects fan behavior. 15th International Research Symposium on Service Excellence in Management (QUIS15). Porto, Portugal 12 - 15 Jun 2017
TitleUnpacking how digital endorsement of sports celebrities affects fan behavior
AuthorsChang, S. and Crone, T.
Conference15th International Research Symposium on Service Excellence in Management (QUIS15)
ISBN
Hardcover9789727522149
Publication dates
Print12 Jun 2017
Publication process dates
Deposited26 Jul 2017
Accepted31 Mar 2017
Output statusPublished
Accepted author manuscript
Copyright Statement

Copyright © The Author(s)

LanguageEnglish
Book titleQUIS15 Conference Proceedings
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