Unpacking how digital endorsement of sports celebrities affects fan behavior
Conference item
Chang, S. and Crone, T. 2017. Unpacking how digital endorsement of sports celebrities affects fan behavior. 15th International Research Symposium on Service Excellence in Management (QUIS15). Porto, Portugal 12 - 15 Jun 2017
Title | Unpacking how digital endorsement of sports celebrities affects fan behavior |
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Authors | Chang, S. and Crone, T. |
Conference | 15th International Research Symposium on Service Excellence in Management (QUIS15) |
ISBN | |
Hardcover | 9789727522149 |
Publication dates | |
12 Jun 2017 | |
Publication process dates | |
Deposited | 26 Jul 2017 |
Accepted | 31 Mar 2017 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | Copyright © The Author(s) |
Language | English |
Book title | QUIS15 Conference Proceedings |
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