Marketing in the informal economy: an entrepreneurial perspective and research agenda
Book chapter
Madichie, N., Nkamnebe, A. and Ekanem, I. 2020. Marketing in the informal economy: an entrepreneurial perspective and research agenda. in: Nwankwo, S. and Gbadamosi, A. (ed.) Entrepreneurship marketing: principles and practice of SME marketing London Routledge. pp. 412-428
Chapter title | Marketing in the informal economy: an entrepreneurial perspective and research agenda |
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Authors | Madichie, N., Nkamnebe, A. and Ekanem, I. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Page range | 412-428 |
Book title | Entrepreneurship marketing: principles and practice of SME marketing |
Editors | Nwankwo, S. and Gbadamosi, A. |
Publisher | Routledge |
Place of publication | London |
ISBN | |
Hardcover | 9781138585225 |
Paperback | 9781138585232 |
Electronic | 9780429505461 |
Publication dates | |
26 Feb 2020 | |
Publication process dates | |
Deposited | 28 Nov 2019 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | This is an Accepted Manuscript of a book chapter published by Routledge in Entrepreneurship marketing: principles and practice of SME marketing on 26/02/2020, available online: http://www.routledge.com/9781138585225 |
Web address (URL) | https://www.routledge.com/Entrepreneurship-Marketing-Principles-and-Practice-of-SME-Marketing-2nd/Nwankwo-Gbadamosi/p/book/9781138585225 |
Language | English |
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