Marketing in the informal economy: an entrepreneurial perspective and research agenda

Book chapter

Madichie, N., Nkamnebe, A. and Ekanem, I. 2020. Marketing in the informal economy: an entrepreneurial perspective and research agenda. in: Nwankwo, S. and Gbadamosi, A. (ed.) Entrepreneurship marketing: principles and practice of SME marketing London Routledge. pp. 412-428
Chapter titleMarketing in the informal economy: an entrepreneurial perspective and research agenda
AuthorsMadichie, N., Nkamnebe, A. and Ekanem, I.
Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
Page range412-428
Book titleEntrepreneurship marketing: principles and practice of SME marketing
EditorsNwankwo, S. and Gbadamosi, A.
PublisherRoutledge
Place of publicationLondon
ISBN
Hardcover9781138585225
Paperback9781138585232
Electronic9780429505461
Publication dates
Print26 Feb 2020
Publication process dates
Deposited28 Nov 2019
Output statusPublished
Accepted author manuscript
Copyright Statement

This is an Accepted Manuscript of a book chapter published by Routledge in Entrepreneurship marketing: principles and practice of SME marketing on 26/02/2020, available online: http://www.routledge.com/9781138585225

Web address (URL)https://www.routledge.com/Entrepreneurship-Marketing-Principles-and-Practice-of-SME-Marketing-2nd/Nwankwo-Gbadamosi/p/book/9781138585225
LanguageEnglish
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