Marketing in the informal economy: an entrepreneurial perspective and research agenda

Book chapter

Madichie, N., Nkamnebe, A. and Ekanem, I. 2020. Marketing in the informal economy: an entrepreneurial perspective and research agenda. in: Nwankwo, S. and Gbadamosi, A. (ed.) Entrepreneurship marketing: principles and practice of SME marketing London Routledge. pp. 412-428

ISBN
Chapter title	Marketing in the informal economy: an entrepreneurial perspective and research agenda
Authors	Madichie, N., Nkamnebe, A. and Ekanem, I.
Research Group	Strategic Marketing, Consumer Behaviour and Branding/Identity group
Page range	412-428
Book title	Entrepreneurship marketing: principles and practice of SME marketing
Editors	Nwankwo, S. and Gbadamosi, A.
Publisher	Routledge
Place of publication	London
Hardcover	9781138585225
Paperback	9781138585232
Electronic	9780429505461
Publication dates
Print	26 Feb 2020
Publication process dates
Deposited	28 Nov 2019
Output status	Published
Accepted author manuscript	CHAPTER 26 - SME Marketing in Informal Economies 2019.pdf
Copyright Statement	This is an Accepted Manuscript of a book chapter published by Routledge in Entrepreneurship marketing: principles and practice of SME marketing on 26/02/2020, available online: http://www.routledge.com/9781138585225
Web address (URL)	https://www.routledge.com/Entrepreneurship-Marketing-Principles-and-Practice-of-SME-Marketing-2nd/Nwankwo-Gbadamosi/p/book/9781138585225
Language	English

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CHAPTER 26 - SME Marketing in Informal Economies 2019.pdf

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