Factors influencing the use of e-commerce by small enterprises in Nigeria

Article

Ekanem, I. and Abiade, G. 2018. Factors influencing the use of e-commerce by small enterprises in Nigeria. International Journal of ICT Research in Africa and the Middle East (IJICTRAME). 7 (1), pp. 37-43. https://doi.org/10.4018/IJICTRAME.2018010103
TypeArticle
TitleFactors influencing the use of e-commerce by small enterprises in Nigeria
AuthorsEkanem, I. and Abiade, G.
Abstract

The aim of this paper is to assess the factors influencing the use of e-commerce by small enterprises in Nigeria. The study adopts a qualitative methodology which involves in-depth, semi-structured interviews and direct observation in order to derive answers to such questions as ‘why’ the system is adopted and ‘how’ the Nigeria economic conditions influence the system. The study suggests that the main factors which motivate the adoption of e-commerce by small businesses in Nigeria are market expansion and reduced market costs. The findings also indicate that increasing access to the Internet and changing lifestyle enable the success of e-commerce in Nigeria. The implications of the study are discussed.

PublisherIGI Global
JournalInternational Journal of ICT Research in Africa and the Middle East (IJICTRAME)
ISSN2472-3126
Publication dates
Print01 Jan 2018
Publication process dates
Deposited16 Nov 2017
Accepted20 Oct 2017
Output statusPublished
Publisher's version
Copyright Statement

Copyright © 2018 IGI Global. All rights, including translation into other languages reserved by the publisher. Reproduced in this repository (eprints.mdx.ac.uk) with permission of IGI Global.

Digital Object Identifier (DOI)https://doi.org/10.4018/IJICTRAME.2018010103
LanguageEnglish
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