The emergence of social media and its impact on SME performance

Conference paper


Ekanem, I. and Erukusin, K. 2014. The emergence of social media and its impact on SME performance. Institute for Small Business and Entrepreneurship Conference. Manchester, United Kingdom 05 - 06 Nov 2014
TypeConference paper
TitleThe emergence of social media and its impact on SME performance
AuthorsEkanem, I. and Erukusin, K.
Abstract

Objective: This study aims to critically analyse the emergence of social media (SM) and its impact on SME performance.
Prior Work: Boyed and Ellison (2008) have indicated that social network have increasingly in recent years attracted the attention of academics, researchers, customers and companies due to the fact it is a global tool. Bughin, Chui and Manyika (2012), on the other hand, have assessed how the emerging powerful social media technologies have rapidly become popular amongst consumers faster than previous technologies. However, these previous works have concentrated largely on the impact of social media on large companies.
Approach: This study employs a qualitative methodology for gathering information which has been able to provide clear insights, good quality and rich data from the direct source. This approach leads to a better understanding and knowledge of SME’s strategy and attitude to social media as opposed to a quantitative means of collecting data as used in previous studies.
Results: The evidence from this study suggests that there is a relationship between the growth of a company’s market share and the adoption of social media. There is also evidence that SM helps to improve sales figure, brand image and awareness. The findings in this study also suggest that SM helps to improve communication between companies and customers.
Implications: The main implication of these findings is that SMEs should be encouraged to establish their presence on different social media networks in order to enhance their performance. The study is limited to the extent that it can be generalised to a wider population of SMEs with an implication for further research.
Value: This study makes contribution to the growing body of literature on the impact of social media on SMEs. It also sheds lights on the different aspects of effects of social media such as market share, reduced cost and improved sales, brand building and awareness. The qualitative methodology is novel as it enabled the researcher to get beyond a one-dimensional picture by allowing different shades of meaning to be captured and creating a solid foundation for drawing valid conclusions about the impact of SM on SME performance. The approach is unique in terms of the combination of the different threads such as in-depth, semi-structured interviews and direct observation which are lacking in a quantitative method.

KeywordsEnterprise social media; Technology entrepreneurship; Enterprise social systems; SME performance; qualitative methodology
ConferenceInstitute for Small Business and Entrepreneurship Conference
Publication dates
Print05 Nov 2014
Publication process dates
Deposited18 May 2015
Output statusPublished
Publisher's version
Copyright Statement

Permission granted on 13/04/17, by the ISBE (http://isbe.org.uk/) to make the full text of the conference paper available in the Middlesex University Research Repository

LanguageEnglish
Permalink -

https://repository.mdx.ac.uk/item/8557v

  • 27
    total views
  • 30
    total downloads
  • 2
    views this month
  • 1
    downloads this month

Export as

Related outputs

Crowdfunding and entrepreneurship
Ekanem, I. and Ideh, S. 2023. Crowdfunding and entrepreneurship . London, UK Routledge.
The effect of militancy on local and informal enterprises in developing countries: evidence from Niger Delta
Ekanem, I., Jackson, T. and Munasunyo, A. 2021. The effect of militancy on local and informal enterprises in developing countries: evidence from Niger Delta. Journal of African Business. 22 (4), pp. 532-549. https://doi.org/10.1080/15228916.2021.1900529
Risk factors affecting maternal health outcomes in Rivers State of Nigeria: towards the PRISMA model
Chinwah, V., Nyame-Asiamah, F. and Ekanem, I. 2020. Risk factors affecting maternal health outcomes in Rivers State of Nigeria: towards the PRISMA model. Social Science & Medicine. 265, pp. 1-11. https://doi.org/10.1016/j.socscimed.2020.113520
Marketing in the informal economy: an entrepreneurial perspective and research agenda
Madichie, N., Nkamnebe, A. and Ekanem, I. 2020. Marketing in the informal economy: an entrepreneurial perspective and research agenda. in: Nwankwo, S. and Gbadamosi, A. (ed.) Entrepreneurship marketing: principles and practice of SME marketing London Routledge. pp. 412-428
The influence of institutional environment on venture capital development in emerging economies: the example of Nigeria
Ekanem, I., Owen, R. and Cardoso, A. 2019. The influence of institutional environment on venture capital development in emerging economies: the example of Nigeria. Strategic Change. 28 (1), pp. 95-107. https://doi.org/10.1002/jsc.2249
Understanding internationalisation approaches and mechanisms of diaspora entrepreneurs in emerging economies as a learning process
Ekanem, I. 2019. Understanding internationalisation approaches and mechanisms of diaspora entrepreneurs in emerging economies as a learning process. International Journal of Entrepreneurial Behavior & Research. 25 (5), pp. 819-841. https://doi.org/10.1108/IJEBR-02-2018-0068
Diaspora entrepreneurship and international market entry strategies in the emerging economies: a learning process
Ekanem, I. 2017. Diaspora entrepreneurship and international market entry strategies in the emerging economies: a learning process. ISBE 2017: 40th Institute for Small Business and Entrepreneurship Conference. Belfast, Northern Ireland 08 - 09 Nov 2017
Factors influencing the use of e-commerce by small enterprises in Nigeria
Ekanem, I. and Abiade, G. 2018. Factors influencing the use of e-commerce by small enterprises in Nigeria. International Journal of ICT Research in Africa and the Middle East (IJICTRAME). 7 (1), pp. 37-43. https://doi.org/10.4018/IJICTRAME.2018010103
The emergence of social media and its impact on SME performance
Ekanem, I. and Erukusin, K. 2017. The emergence of social media and its impact on SME performance. in: Christiansen, B. and Yüksel, Ü. (ed.) Technological Integration as a Catalyst for Industrial Development and Economic Growth IGI Global. pp. 132-150
Writing a business plan: a practical guide
Ekanem, I. 2017. Writing a business plan: a practical guide. London Routledge.
The role of e-commerce in the competitiveness of SMEs in developing economies: evidence from Nigeria
Ekanem, I. and Abiade, G. 2016. The role of e-commerce in the competitiveness of SMEs in developing economies: evidence from Nigeria. AIB-SSA Conference: The 2016 Conference Academy of International Business Sub-Saharan Africa Conference. Lagos Business School, Lagos, Nigeria 17 - 19 Aug 2016 Academy of International Business Sub-Saharan Africa Chapter. pp. 67
Transnational entrepreneurs and their global market entry modes
Ekanem, I. 2017. Transnational entrepreneurs and their global market entry modes. in: Ojo, S. (ed.) Diasporas and Transnational Entrepreneurship in Global Contexts IGI Global.
New perspectives on the internationalisation of micro businesses
De Moraes, A., Ekanem, I. and Osabutey, E. 2017. New perspectives on the internationalisation of micro businesses. in: Ojo, S. (ed.) Diasporas and Transnational Entrepreneurship in Global Contexts IGI Global.
Succession challenges facing family businesses in Saudi Arabia
Ekanem, I. and Alrossais, L. 2017. Succession challenges facing family businesses in Saudi Arabia. in: Zgheib, P. (ed.) Entrepreneurship and Business Innovation in the Middle East IGI Global. pp. 122-146
The impact of militancy on SMEs in developing countries: a case of the Niger Delta of Nigeria
Ekanem, I. and Munasunyo, A. 2016. The impact of militancy on SMEs in developing countries: a case of the Niger Delta of Nigeria. ISBE 2016: 39th Institute for Small Business and Entrepreneurship Conference. Paris, France 27 - 28 Oct 2016
Beyond the global financial crisis: challenges facing venture capitalists operating in an emerging economy such as Nigeria
Ekanem, I., Cardoso, A. and Owen, R. 2015. Beyond the global financial crisis: challenges facing venture capitalists operating in an emerging economy such as Nigeria. ISBE 2015: 38th Institute for Small Business and Entrepreneurship Conference. Glasgow, Scotland 11 - 12 Nov 2015
Entrepreneurial learning: gender differences
Ekanem, I. 2015. Entrepreneurial learning: gender differences. International Journal of Entrepreneurial Behavior & Research. 21 (4), pp. 557-577. https://doi.org/10.1108/IJEBR-08-2014-0146
The investment decision-making in small manufacturing firms: a learning approach
Ekanem, I. and Smallbone, D. 2004. The investment decision-making in small manufacturing firms: a learning approach. the 27th ISBA National Entrepreneurship & SME Development Conference. Newcastle- Gateshead
The investment decision-making process in small manufacturing enterprises: the case of the printing and clothing industries in UK
Ekanem, I. 2005. The investment decision-making process in small manufacturing enterprises: the case of the printing and clothing industries in UK. the 50th ICSB World Conference - Golden Opportunities for Entrepreneurship. Washington DC
A fresh start and the learning experience of black and ethnic minority entrepreneurs
Ekanem, I. 2006. A fresh start and the learning experience of black and ethnic minority entrepreneurs. the 51st World Conference of the International Council for Small Business (ICSB). Melbourne, Australia 18 - 21 Jun 2006
Liquidity management in small firms: a learning perspective
Ekanem, I. 2008. Liquidity management in small firms: a learning perspective. International Council for Small Business (ICSB) World Conference. Halifax, Nova Scotia, Canada 22 - 25 Jun 2008
Is there a finance gap for SMEs? Some evidence from recent studies in Scotland and London
Ekanem, I., North, D. and Deakins, D. 2009. Is there a finance gap for SMEs? Some evidence from recent studies in Scotland and London. ICSB World Conference. South Korea
Entrepreneurial learning: gender differences
Ekanem, I. 2013. Entrepreneurial learning: gender differences. Institute for Small Business and Entrepreneurship Conference. Cardiff, United Kingdom 12 - 13 Nov 2013
African entrepreneurs, financial literacy, debt and bankruptcy
Ekanem, I. 2014. African entrepreneurs, financial literacy, debt and bankruptcy. in: Nwankwo, S. and Ibeh, K. (ed.) The Routledge companion to business in Africa London Routledge. pp. 218-233
Influences on the behaviour of black and minority ethnic (BME) communities towards debt and bankruptcy
Ekanem, I. 2013. Influences on the behaviour of black and minority ethnic (BME) communities towards debt and bankruptcy. International Journal of Consumer Studies. 37 (2), pp. 199-205. https://doi.org/10.1111/j.1470-6431.2012.01104.x
The investment decision-making process in small manufacturing enterprises: with particular reference to printing and clothing industries.
Ekanem, I. 2002. The investment decision-making process in small manufacturing enterprises: with particular reference to printing and clothing industries. PhD thesis Middlesex University Business School
Early assessment of the impact of BIS equity fund initiatives
North, D., Owen, R., Ekanem, I., Lewis, A. and CEEDR 2010. Early assessment of the impact of BIS equity fund initiatives. London Middlesex University.
Is there a debt finance gap relating to Scottish SMEs? A demand-side perspective
North, D., Owen, R. and Ekanem, I. 2010. Is there a debt finance gap relating to Scottish SMEs? A demand-side perspective. Venture Capital. 12 (3), pp. 173-192. https://doi.org/10.1080/13691061003658670
Diversifications in ethnic minority businss: the case of Asians in London's creative industries.
Smallbone, D., Ekanem, I. and Bertotti, M. 2005. Diversifications in ethnic minority businss: the case of Asians in London's creative industries. Journal of Small Business and Enterprise Development. 12 (1), pp. 41-56. https://doi.org/10.1108/14626000510579635
Liquidity management in small firms: a learning perspective.
Ekanem, I. 2010. Liquidity management in small firms: a learning perspective. Journal of Small Business and Enterprise Development. 17 (1), pp. 123-138. https://doi.org/10.1108/14626001011019161
Ethnic minority enterprise: policy in practice.
Ram, M., Smallbone, D., Owen, R., Ekanem, I. and CEEDR (Centre for Enterprise and Economic Development Research) 2001. Ethnic minority enterprise: policy in practice. Small Business Service..
Cultural influences on health and safety attitudes and behaviour in small firms.
Vickers, I., Owen, R., Smallbone, D., James, P., Ekanem, I., Bertotti, M. and CEEDR (Centre for Enterprise and Economic Development Research) 2003. Cultural influences on health and safety attitudes and behaviour in small firms. London Health & Safety Executive Research Report, HSE Books.
Evaluation of the deprived urban post office fund.
North, D., Vickers, I., Owen, R., Ekanem, I. and CEEDR (Centre for Enterprise and Economic Development Research) 2005. Evaluation of the deprived urban post office fund. London Office of the Deputy Prime Minister..
Mapping the social economy in the rural East Midlands.
Lyon, F., Smallbone, D., Evans, M., Ekanem, I., Smith, K. and CEEDR (Centre for Enterprise and Economic Development Research) 2002. Mapping the social economy in the rural East Midlands. Countryside Agency.
Types and impacts of BME businesses
Lyon, F., Owen, R., McPherson, M., Ekanem, I., Ellis, C., Bertotti, M., Sepulveda Ramirez, L., Oyelere, M. and CEEDR (Centre for Enterprise and Economic Development Research) 2007. Types and impacts of BME businesses. South East England Development Agency.
The investment decision-making process in small manufacturing firms: a learning approach.
Ekanem, I. and Smallbone, D. 2008. The investment decision-making process in small manufacturing firms: a learning approach. in: Harrison, R. and Leitch, C. (ed.) Entrepreneurial learning: conceptual frameworks and applications. London Routledge.
'Insider accounts': a qualitative research method for small firms
Ekanem, I. 2007. 'Insider accounts': a qualitative research method for small firms. Journal of Small Business and Enterprise Development. 14 (1), pp. 105-117. https://doi.org/10.1108/14626000710727926
Learning in small manufacturing firms: the case of investment decision-making behaviour
Ekanem, I. and Smallbone, D. 2007. Learning in small manufacturing firms: the case of investment decision-making behaviour. International Small Business Journal. 25 (2), pp. 107-127. https://doi.org/10.1177/0266242607074515
'Bootstrapping': the investment decision-making process in small firms
Ekanem, I. 2005. 'Bootstrapping': the investment decision-making process in small firms. The British Accounting Review. 37 (3), pp. 299-318. https://doi.org/10.1016/j.bar.2005.04.004
A fresh start and the learning experience of ethnic minority enterpreneurs
Ekanem, I. and Wyer, P. 2007. A fresh start and the learning experience of ethnic minority enterpreneurs. International Journal of Consumer Studies. 31 (2), pp. 144-151. https://doi.org/10.1111/j.1470-6431.2006.00580.x