Counterfeit purchase typologies during an economic crisis
Article
Priporas, C., Kamenidou, I., Kapoulas, A. and Papadopoulou, F. 2015. Counterfeit purchase typologies during an economic crisis. European Business Review. 27 (1), pp. 2-16. https://doi.org/10.1108/EBR-11-2013-0132
Type | Article |
---|---|
Title | Counterfeit purchase typologies during an economic crisis |
Authors | Priporas, C., Kamenidou, I., Kapoulas, A. and Papadopoulou, F. |
Abstract | Purpose-The economic crisis has become a global phenomenon, although in Europe it mostly affected the Mediterranean countries of Southern Europe. In times of economic stress, counterfeit products increase their market share. In this context this paper aims to explore, and attempt to explain, consumer perspectives on the purchasing of counterfeit brands. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Emerald |
Journal | European Business Review |
ISSN | 0955-534X |
Publication dates | |
12 Jan 2015 | |
Publication process dates | |
Deposited | 22 Apr 2015 |
Accepted | 05 May 2014 |
Output status | Published |
Copyright Statement | This article is (c) Emerald Group Publishing and permission has been granted for this version to appear in the Middlesex University Research Repository. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited. |
Digital Object Identifier (DOI) | https://doi.org/10.1108/EBR-11-2013-0132 |
Language | English |
File |
https://repository.mdx.ac.uk/item/8505x
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