Brand, corporate, and celebrity credibilities: a reverse effect
Article
Hussain, S., Priporas, C. and Khaneja, S. 2024. Brand, corporate, and celebrity credibilities: a reverse effect. EuroMed Journal of Business. https://doi.org/10.1108/emjb-10-2022-0187
Type | Article |
---|---|
Title | Brand, corporate, and celebrity credibilities: a reverse effect |
Authors | Hussain, S., Priporas, C. and Khaneja, S. |
Abstract | Purpose Design/methodology/approach Findings Practical implications Originality/value |
Keywords | corporate credibility; celebrity credibility; mediators; moderators; advertising credibility; Brand credibility |
Sustainable Development Goals | 12 Responsible consumption and production |
Middlesex University Theme | Creativity, Culture & Enterprise |
Publisher | Emerald Publishing Limited |
Journal | EuroMed Journal of Business |
ISSN | 1450-2194 |
Publication dates | |
Online | 21 Nov 2024 |
Publication process dates | |
Submitted | 17 Oct 2022 |
Accepted | 24 Sep 2024 |
Deposited | 13 Dec 2024 |
Output status | Published |
Accepted author manuscript | License File Access Level Open |
Copyright Statement | This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please visit Marketplace https://marketplace.copyright.com/rs-ui-web/mp |
Digital Object Identifier (DOI) | https://doi.org/10.1108/emjb-10-2022-0187 |
Language | English |
https://repository.mdx.ac.uk/item/1w00w4
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Accepted author manuscript
Brand, corporate, and celebrity credibilities A reverse effect_Proof.PDF | ||
License: CC BY-NC 4.0 | ||
File access level: Open |
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