Continuities in marketing sensing

Book chapter

Prince, M. and Priporas, C. 2015. Continuities in marketing sensing. in: Prince, M. and Priporas, C. (ed.) Market Sensing Today New York Business Experts Press. pp. 1-18
Chapter titleContinuities in marketing sensing
AuthorsPrince, M. and Priporas, C.
Abstract

This chapter deals with the continuities of market sensing and how they can be integrated in a firm’s strategy and culture in today’s turbulent and fast changing global business environment.

Page range1-18
Book titleMarket Sensing Today
EditorsPrince, M. and Priporas, C.
PublisherBusiness Experts Press
Place of publicationNew York
ISBN
Hardcover9781606499764
Publication dates
PrintAug 2015
Publication process dates
Deposited01 Oct 2015
Output statusPublished
LanguageEnglish
Permalink -

https://repository.mdx.ac.uk/item/85xyx

Log in to edit
File access - Request a copy

Restricted files

Accepted author manuscript

  • 127
    total views
  • 0
    total downloads
  • 6
    views this month
  • 0
    downloads this month

Export as

Related outputs

The journey from sports nostalgia to repurchase intention: a study from British consumers’ perspective
Hussain, S., Priporas, C., Khaneja, S. and Ma, J. 2025. The journey from sports nostalgia to repurchase intention: a study from British consumers’ perspective. EuroMed Journal of Business. https://doi.org/10.1108/emjb-01-2025-0023
‘How engaged are you?’ Pakistan vs. United Kingdom – A cross-cultural study of the effects of customer engagement in the digital era
Hussain, S., Priporas, C.V. and Khaneja, S. 2025. ‘How engaged are you?’ Pakistan vs. United Kingdom – A cross-cultural study of the effects of customer engagement in the digital era. European Journal of International Management. 26 (3-4), pp. 472-511. https://doi.org/10.1504/EJIM.2025.146859
The effects of AI-generated advertisements on customer engagement and emotions based on Hofstede’s cultural dimensions: a study from the Generation Z international optic
Priporas, C.V., Hussain, S. and Rahman, H. 2025. The effects of AI-generated advertisements on customer engagement and emotions based on Hofstede’s cultural dimensions: a study from the Generation Z international optic. International Marketing Review. 42 (4), pp. 633-665. https://doi.org/10.1108/IMR-10-2024-0433
Engagement in influencer marketing: a systematic review of key drivers, behaviours, and future research directions
Aldlimi, T., Priporas, C. and Chang, S. 2025. Engagement in influencer marketing: a systematic review of key drivers, behaviours, and future research directions. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2485
Exploring how followers’ verification behavior influence sharing decisions: the role of source, content, and audience factors
Aldlimi, T., Priporas, C. and Chang, S. 2025. Exploring how followers’ verification behavior influence sharing decisions: the role of source, content, and audience factors. Qualitative Market Research: An International Journal. 28 (3), pp. 474-505. https://doi.org/10.1108/QMR-08-2024-0159
The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process
Pantano, E., Serravalle, F. and Priporas, C. 2024. The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process. Journal of Marketing Management. 40 (17-18), pp. 1771-1790. https://doi.org/10.1080/0267257x.2024.2436096
Brand, corporate, and celebrity credibilities: a reverse effect
Hussain, S., Priporas, C. and Khaneja, S. 2024. Brand, corporate, and celebrity credibilities: a reverse effect. EuroMed Journal of Business. https://doi.org/10.1108/emjb-10-2022-0187
Does technology distract Generation Z? The effect of technology distraction on consumers’ responses, sensory overload, and discomfort
Priporas, C.V., Hussain, S., Khaneja, S. and Rahman, H. 2024. Does technology distract Generation Z? The effect of technology distraction on consumers’ responses, sensory overload, and discomfort. International Journal of Information Management. 75. https://doi.org/10.1016/j.ijinfomgt.2023.102751
Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors
Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, T. and Dennis, C. 2023. Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors. European Business Review. 35 (469), pp. 469-499. https://doi.org/10.1108/ebr-05-2022-0098
Mapping the barriers to socio-economic freedom in internationalisation of women-owned SMEs: evidence from a developing country
Akter, M., Akter, S., Rahman, M. and Priporas, C. 2023. Mapping the barriers to socio-economic freedom in internationalisation of women-owned SMEs: evidence from a developing country. Journal of International Management. 29 (6). https://doi.org/10.1016/j.intman.2023.101067
CSR-related consumer scepticism: a review of the literature and future research directions
Nguyen, N., Priporas, C., McPherson, M. and Manyiwa, S. 2023. CSR-related consumer scepticism: a review of the literature and future research directions. Journal of Business Research. 169. https://doi.org/10.1016/j.jbusres.2023.114294
A technology-people-integrated toolkit for retail care management during a crisis
Priporas, C., Nagarajan Vellore, D. and Kamenidou, I. 2023. A technology-people-integrated toolkit for retail care management during a crisis. Journal of Retailing and Consumer Services. 73. https://doi.org/10.1016/j.jretconser.2023.103304
New-normal market entry mode for pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19
Priporas, C. and Vellore-Nagarajan, D. 2022. New-normal market entry mode for pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19. International Marketing Review. https://doi.org/10.1108/IMR-12-2021-0363
Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler
Civitillo, R., Festa, G., Priporas, C. and Rossi,, M. 2022. Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler. International Marketing Review. https://doi.org/10.1108/IMR-01-2021-0029
Stressful eating indulgence by Generation Z: a cognitive conceptual framework of new age consumers’ obesity
Priporas, C., Vellore-Nagarajan, D. and Kamenidou, I. 2022. Stressful eating indulgence by Generation Z: a cognitive conceptual framework of new age consumers’ obesity. European Journal of Marketing. https://doi.org/10.1108/EJM-06-2021-0386
Negative Airbnb reviews: an aspect based sentiment analysis approach
Vassilikopoulou, A., Kamenidou, I. and Priporas, C. 2022. Negative Airbnb reviews: an aspect based sentiment analysis approach. EuroMed Journal of Business. https://doi.org/10.1108/emjb-03-2022-0052
Defining family business efficacy: An exploratory study
AL Kayid, W., Jin, Z., Priporas, C. and Ramakrishnan, S. 2022. Defining family business efficacy: An exploratory study. Journal of Business Research. 141, pp. 713-725. https://doi.org/10.1016/j.jbusres.2021.11.081
Tweets to escape: intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries
Pantano, E., Priporas, C., Devereux, L. and Pizzi, G. 2021. Tweets to escape: intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries. Journal of Business Research. 130, pp. 59-69. https://doi.org/10.1016/j.jbusres.2021.03.015
Consumers’ perceptions on complexity and prospects of ethical luxury: qualitative insights from Taiwan
Karatzas, S., Kapoulas, A. and Priporas, C. 2019. Consumers’ perceptions on complexity and prospects of ethical luxury: qualitative insights from Taiwan. Australasian Marketing Journal. 27 (4), pp. 224-232. https://doi.org/10.1016/j.ausmj.2019.08.001
Does the stakeholder engagement result in new drinks? Evidence from family owned SMEs
Pantano, E., Priporas, C., Viassone, M. and Migliano, G. 2020. Does the stakeholder engagement result in new drinks? Evidence from family owned SMEs. Journal of Business Research. 119, pp. 185-194. https://doi.org/10.1016/j.jbusres.2019.04.037
Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach
Hussain, S., Melewar, T., Priporas, C., Foroudi, P. and Yousef, W. 2021. Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach. Corporate Reputation Review. 24 (4), pp. 247-262. https://doi.org/10.1057/s41299-020-00107-z
Co-creating brand image and reputation through stakeholder's social network
Foroudi, P., Nazarian, A., Ziyadin, S., Kitchen, P., Hafeez, K., Priporas, C. and Pantano, E. 2020. Co-creating brand image and reputation through stakeholder's social network. Journal of Business Research. 114, pp. 42-59. https://doi.org/10.1016/j.jbusres.2020.03.035
Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach
Hussain, S., Melewar, T., Priporas, C. and Foroudi, P. 2020. Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach. Qualitative Market Research: An International Journal. 23 (4), pp. 549-573. https://doi.org/10.1108/QMR-12-2017-0175
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, S., Melewar, T., Priporas, C., Foroudi, P. and Dennis, C. 2020. Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility. Journal of Business Research. 109, pp. 472-488. https://doi.org/10.1016/j.jbusres.2019.11.079
The impact of the macro-environment on consumer scepticism towards cause-related marketing: insights from an economic crisis setting
Priporas, C., Kamenidou, I., Nguyen, N. and Shams, R. 2020. The impact of the macro-environment on consumer scepticism towards cause-related marketing: insights from an economic crisis setting. International Marketing Review. 37 (5), pp. 841-861. https://doi.org/10.1108/IMR-04-2019-0124
An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China
Priporas, C., Chen, Y., Zhao, S. and Tan, H. 2020. An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China. Journal of Retailing and Consumer Services. 53. https://doi.org/10.1016/j.jretconser.2019.101959
City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement
Priporas, C., Stylos, N. and Kamenidou, I. 2019. City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.05.019
The Diogenes Effect in retail buyer information processing
Prince, M., Kwak, L. and Priporas, C. 2019. The Diogenes Effect in retail buyer information processing. Journal of Retailing and Consumer Services. 49, pp. 164-172. https://doi.org/10.1016/j.jretconser.2019.03.025
Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies
Pantano, E., Priporas, C. and Foroudi, P. 2019. Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies. International Journal of Retail & Distribution Management. 47 (2), pp. 202-219. https://doi.org/10.1108/IJRDM-07-2018-0120
The use of new technologies for corporate marketing communication in luxury retailing: preliminary findings
Passavanti, R., Pantano, E., Priporas, C. and Verteramo⁠, S. 2020. The use of new technologies for corporate marketing communication in luxury retailing: preliminary findings. Qualitative Market Research: An International Journal. 23 (3), pp. 503-521. https://doi.org/10.1108/QMR-11-2017-0144
Competitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis
Priporas, C. 2019. Competitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis. International Journal of Retail & Distribution Management. 47 (9), pp. 997-1010. https://doi.org/10.1108/IJRDM-08-2018-0177
Facilitating tourists' decision making through open data analyses: a novel recommender system
Pantano, E., Priporas, C., Stylos, N. and Dennis, C. 2019. Facilitating tourists' decision making through open data analyses: a novel recommender system. Tourism Management Perspectives. 31, pp. 323-331. https://doi.org/10.1016/j.tmp.2019.06.003
Reshaping traditional marketing mix to include social media participation: evidence from Italian firms
Pantano, E., Priporas, C. and Migliano, G. 2019. Reshaping traditional marketing mix to include social media participation: evidence from Italian firms. European Business Review. 31 (2), pp. 162-178. https://doi.org/10.1108/EBR-08-2017-0152
Using intuitive awakening for business students to enhance strategic thinking skills
Prince, M. and Priporas, C. 2018. Using intuitive awakening for business students to enhance strategic thinking skills. Australasian Marketing Journal. 26 (2), pp. 157-162. https://doi.org/10.1016/j.ausmj.2018.05.001
To what extent luxury retailing can be smart?
Pantano, E., Passavanti, R., Priporas, C. and Verteramo⁠, S. 2018. To what extent luxury retailing can be smart? Journal of Retailing and Consumer Services. 43, pp. 94-100. https://doi.org/10.1016/j.jretconser.2018.03.012
A new approach to retailing for successful competition in the new smart scenario
Pantano, E., Priporas, C. and Dennis, C. 2018. A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management. 46 (3), pp. 264-282. https://doi.org/10.1108/IJRDM-04-2017-0080
Influence of perceived city brand image on emotional attachment to the city
Manyiwa, S., Priporas, C. and Wang, X. 2018. Influence of perceived city brand image on emotional attachment to the city. Journal of Place Management and Development. 11 (1), pp. 60-77. https://doi.org/10.1108/JPMD-01-2017-0011
The effect of sport tourists' travel style, destination and event choices, and motivation on their involvement in small-scale sports events
Priporas, C., Vassiliadis, C., Stylos, N. and Fotiadis, A. 2018. The effect of sport tourists' travel style, destination and event choices, and motivation on their involvement in small-scale sports events. Event Management. 22 (5), pp. 745-765. https://doi.org/10.3727/152599518x15299559637707
Guest editors' introduction: smart interaction with consumers: from co-creation to smart partnership
Pantano, E., Priporas, C. and Baier, D. 2017. Guest editors' introduction: smart interaction with consumers: from co-creation to smart partnership. International Journal of Electronic Commerce. 21 (4), pp. 449-453. https://doi.org/10.1080/10864415.2016.1355636
Does the innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis
Pantano, E., Priporas, C., Sorace, S. and Iazzolino, G. 2017. Does the innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis. Journal of Retailing and Consumer Services. 34, pp. 88-94. https://doi.org/10.1016/j.jretconser.2016.10.001
Service quality, satisfaction, and customer loyalty in Airbnb accommodation in Thailand
Priporas, C., Stylos, N., Vedanthachari, L. and Santiwatana, P. 2017. Service quality, satisfaction, and customer loyalty in Airbnb accommodation in Thailand. International Journal of Tourism Research. 19 (6), pp. 693-704. https://doi.org/10.1002/jtr.2141
Generation Z consumers' expectations of interactions in smart retailing: a future agenda
Priporas, C., Stylos, N. and Fotiadis, A. 2017. Generation Z consumers' expectations of interactions in smart retailing: a future agenda. Computers in Human Behavior. 77, pp. 374-381. https://doi.org/10.1016/j.chb.2017.01.058
Unraveling the diverse nature of service quality in a sharing economy: a social exchange theory perspective of Airbnb accommodation
Priporas, C., Stylos, N., Rahimi, R. and Vedanthachari, L. 2017. Unraveling the diverse nature of service quality in a sharing economy: a social exchange theory perspective of Airbnb accommodation. International Journal of Contemporary Hospitality Management. 29 (9), pp. 2279-2301. https://doi.org/10.1108/IJCHM-08-2016-0420
Household behavior on food security during an economic crisis
Kamenidou, I., Rigas, K. and Priporas, C. 2017. Household behavior on food security during an economic crisis. in: Food Security and Sustainability Palgrave Macmillan. pp. 243-261
'You will like it!' Using open data to predict tourists' responses to a tourist attraction
Pantano, E., Priporas, C. and Stylos, N. 2017. 'You will like it!' Using open data to predict tourists' responses to a tourist attraction. Tourism Management. 60, pp. 430-438. https://doi.org/10.1016/j.tourman.2016.12.020
Managing consumers' dynamics within the emerging smart retail settings: introduction to the special issue
Pantano, E., Priporas, C. and Dennis, C. 2017. Managing consumers' dynamics within the emerging smart retail settings: introduction to the special issue. Technological Forecasting and Social Change. 124, pp. 225-227. https://doi.org/10.1016/j.techfore.2017.06.018
Information technology and marketing performance within international market-entry alliances: a review and an integrated conceptual framework
Zhao, S. and Priporas, C. 2017. Information technology and marketing performance within international market-entry alliances: a review and an integrated conceptual framework. International Marketing Review. 34 (1), pp. 5-28. https://doi.org/10.1108/IMR-01-2016-0024
The effect of mobile retailing effect on consumption experiences: a dynamic perspective
Pantano, E. and Priporas, C. 2016. The effect of mobile retailing effect on consumption experiences: a dynamic perspective. Computers in Human Behavior. 61, pp. 548-555. https://doi.org/10.1016/j.chb.2016.03.071
Competitive intelligence organization in practice: the case of a multinational retailer
Gatsoris, L., Priporas, C. and Theodoridis, C. 2015. Competitive intelligence organization in practice: the case of a multinational retailer. in: Vrontis, D., Sakka, G. and Amirkhanpour, M. (ed.) Management Innovation, Entrepreneurship: A Global Perspective Newcastle upon Tyne, UK Cambridge Scholars Publishing. pp. 152-182
Exploring the negotiation thesis application among ski resort tourists: a segmentation approach
Vassiliadis, C., Bellou, V., Priporas, C. and Andronikidis, A. 2018. Exploring the negotiation thesis application among ski resort tourists: a segmentation approach. Journal of Hospitality and Tourism Research. 42 (5), pp. 716-739. https://doi.org/10.1177/1096348015597030
Exploring the constraint profile of winter sports resort tourist segments
Priporas, C., Vassiliadis, C., Bellou, V. and Andronikidis, A. 2015. Exploring the constraint profile of winter sports resort tourist segments. Journal of Travel Research. 54 (5), pp. 659-671. https://doi.org/10.1177/0047287514528285
Counterfeit purchase typologies during an economic crisis
Priporas, C., Kamenidou, I., Kapoulas, A. and Papadopoulou, F. 2015. Counterfeit purchase typologies during an economic crisis. European Business Review. 27 (1), pp. 2-16. https://doi.org/10.1108/EBR-11-2013-0132
Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store?
Priporas, C. and Karatzolas, N. 2005. Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store? Cyprus Journal of Sciences. 3, pp. 103-114.
Young consumers' perception of food quality: an illustration from Greece
Kamenidou, I., Priporas, C., Michailidis, A. and Mamalis, S. 2003. Young consumers' perception of food quality: an illustration from Greece. Cahiers Options Méditerranéennes. 61, pp. 191-199.
Private label milk and Greek consumers' behaviour
Tzimitra-Kalogianni, I., Kamenidou, I., Priporas, C. and Tziakas, V. 2002. Private label milk and Greek consumers' behaviour. New Medit. 1 (2), pp. 29-33.
Age and gender effects on consumers’ awareness and source of awareness for food related private label brands
Tzimitra-Kalogianni, I., Kamenidou, I., Priporas, C. and Tziakas, V. 2002. Age and gender effects on consumers’ awareness and source of awareness for food related private label brands. Agricultural Economics Review. 3 (1), pp. 23-36.
Can alternative tourism be the way forward for the development of tourism in Northern Greece?
Priporas, C. and Kamenidou, I. 2003. Can alternative tourism be the way forward for the development of tourism in Northern Greece? Tourism - an International Interdisciplinary Journal. 51 (1), pp. 53-62.
Competitive intelligence activity: evidence from Greece
Priporas, C., Gatsoris, L. and Zacharis, V. 2005. Competitive intelligence activity: evidence from Greece. Marketing Intelligence & Planning. 23 (7), pp. 659-669.
Is it difficult to market a city as a convention destination? The case of Thessaloniki
Priporas, C. 2005. Is it difficult to market a city as a convention destination? The case of Thessaloniki. Journal of Convention & Event Tourism. 7 (2), pp. 87-99.
The Greek food shopper: segmentation on the basis of attitudes to store features
Bourlakis, M., Ness, M. and Priporas, C. 2006. The Greek food shopper: segmentation on the basis of attitudes to store features. EuroMed Journal of Business. 1 (2), pp. 29-49.
Examining leisure constraints for ski centre visitors: implications for services marketing
Andronikidis, A., Vasiliadis, C., Priporas, C. and Kamenidou, I. 2007. Examining leisure constraints for ski centre visitors: implications for services marketing. Journal of Hospitality & Leisure Marketing. 15 (4), pp. 69-86.
Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry
Psychogios, A. and Priporas, C. 2007. Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry. The Qualitative Report. 12 (1), pp. 40-66.
Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers
Andronikidis, A., Vassiliadis, C., Fotiadis, T. and Priporas, C. 2008. Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers. International Journal of Technology Marketing. 3 (1), pp. 20-38.
Services managers’ awareness of crisis management: attitudes and preparation
Priporas, C. and Poimenidis, I. 2008. Services managers’ awareness of crisis management: attitudes and preparation. Innovative Marketing. 4 (3), pp. 37-45.
Patient satisfaction measurement for in-hospital services: a pilot study in Greece
Priporas, C., Laspa, C. and Kamenidou, I. 2008. Patient satisfaction measurement for in-hospital services: a pilot study in Greece. Journal of Medical Marketing. 8 (4), pp. 325-340. https://doi.org/10.1057/jmm.2008.21
University students attitudes to mobile political communication
Mylona, I. and Priporas, C. 2008. University students attitudes to mobile political communication. International Journal of Mobile Marketing. 3 (2), pp. 54-60.
Measuring destination image and consumer choice criteria: the case of Mykonos Island
Kamenidou, I., Mamalis, S. and Priporas, C. 2009. Measuring destination image and consumer choice criteria: the case of Mykonos Island. Tourismos: an international multidisciplinary refereed journal of tourism. 4 (3), pp. 67-79.
Store choice in computer retailing: the case of home users in Greece
Theodoridis, C. and Priporas, C. 2009. Store choice in computer retailing: the case of home users in Greece. EuroMed Journal of Business. 4 (1), pp. 58-68. https://doi.org/10.1108/14502190910956693
Hotel business travellers satisfaction based on service quality: a segmentation approach in inner city five-star hotels
Kamenidou, I., Balkoulis, N. and Priporas, C. 2009. Hotel business travellers satisfaction based on service quality: a segmentation approach in inner city five-star hotels. International Journal of Leisure and Tourism Marketing. 1 (2), pp. 152-172. https://doi.org/10.1504/IJLTM.2009.026481
A model for evaluating the effectiveness of middle managers' training courses: evidence from a major banking organization in Greece
Galanou, E. and Priporas, C. 2009. A model for evaluating the effectiveness of middle managers' training courses: evidence from a major banking organization in Greece. International Journal of Training & Development. 13 (4), pp. 221-246.
Factors predicting consumers’ knowledge of spirulina health benefits
Kamenidou, I. and Priporas, C. 2010. Factors predicting consumers’ knowledge of spirulina health benefits. Journal of Food, Agriculture & Environment. 8 (1), pp. 16-20.
The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece
Iliopoulos, E. and Priporas, C. 2011. The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece. BMC Health Services Research. 11 (261).
Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation
Priporas, C. and Kamenidou, I. 2011. Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation. Journal of Brand Management. 18 (4/5), pp. 264-273. https://doi.org/10.1057/bm.2010.40
Qualitative findings on marketing management practices from Greek ski centers
Priporas, C., Vassiliadis, C. and Stylos, N. 2012. Qualitative findings on marketing management practices from Greek ski centers. Qualitative Market Research: An International Journal. 15 (4), pp. 385-403. https://doi.org/10.1108/13522751211257079
An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece
Vassiliadis, C., Priporas, C. and Andronikidis, A. 2013. An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece. Tourism Management. 34, pp. 61-70. https://doi.org/10.1016/j.tourman.2012.03.013
Mobile services: potentiality of Short Message Service as new business communication tool in attracting consumers
Priporas, C. and Mylona, I. 2008. Mobile services: potentiality of Short Message Service as new business communication tool in attracting consumers. International Journal of Mobile Communications. 6 (4), pp. 456-466.