Prince, M.; Priporas, C.

Continuities in marketing sensing

Book chapter

Prince, M. and Priporas, C. 2015. Continuities in marketing sensing. in: Prince, M. and Priporas, C. (ed.) Market Sensing Today New York Business Experts Press. pp. 1-18

ISBN
Chapter title	Continuities in marketing sensing
Authors	Prince, M. and Priporas, C.
Abstract	This chapter deals with the continuities of market sensing and how they can be integrated in a firm’s strategy and culture in today’s turbulent and fast changing global business environment.
Page range	1-18
Book title	Market Sensing Today
Editors	Prince, M. and Priporas, C.
Publisher	Business Experts Press
Place of publication	New York
Hardcover	9781606499764
Publication dates
Print	Aug 2015
Publication process dates
Deposited	01 Oct 2015
Output status	Published
Language	English

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