Continuities in marketing sensing
Book chapter
Prince, M. and Priporas, C. 2015. Continuities in marketing sensing. in: Prince, M. and Priporas, C. (ed.) Market Sensing Today New York Business Experts Press. pp. 1-18
Chapter title | Continuities in marketing sensing |
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Authors | Prince, M. and Priporas, C. |
Abstract | This chapter deals with the continuities of market sensing and how they can be integrated in a firm’s strategy and culture in today’s turbulent and fast changing global business environment. |
Page range | 1-18 |
Book title | Market Sensing Today |
Editors | Prince, M. and Priporas, C. |
Publisher | Business Experts Press |
Place of publication | New York |
ISBN | |
Hardcover | 9781606499764 |
Publication dates | |
Aug 2015 | |
Publication process dates | |
Deposited | 01 Oct 2015 |
Output status | Published |
Language | English |
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