Does the innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis
Article
Pantano, E., Priporas, C., Sorace, S. and Iazzolino, G. 2017. Does the innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis. Journal of Retailing and Consumer Services. 34, pp. 88-94. https://doi.org/10.1016/j.jretconser.2016.10.001
| Type | Article |
|---|---|
| Title | Does the innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis |
| Authors | Pantano, E., Priporas, C., Sorace, S. and Iazzolino, G. |
| Abstract | Competitiveness and complexity in the retail industry are increasing due to rapid technological changes and diffusion. Patent analysis is largely used in innovation studies to assess and monitor technological changes in different sectors. The aim of this paper is to provide a comprehensive view of the innovative forces affecting the retailing sector, by focusing on the evaluation of innovation levels through the classification and analysis of patented innovations. The findings show that retailers might shift to more innovation-oriented strategies in order to propose innovative consumer solutions, due to the support of the technology advancements highlighted by the strong patent track record. Our study contributes to the literature by providing empirical evidence of critical areas for innovation in retailing and by offering bibliometric and patent analytical methods measures relative to the innovative forces affecting retailing, which might push the sector to be increasingly an innovation-oriented one. Finally, the high level of property rights (defined by the huge amount of patents) pushes retailers to invest more on acquiring patented technologies to achieve advantages over competitors or to adopt novel management practices as substitutes for patents. |
| Publisher | Elsevier |
| Journal | Journal of Retailing and Consumer Services |
| ISSN | 0969-6989 |
| Publication dates | |
| Online | 14 Oct 2016 |
| 01 Jan 2017 | |
| Publication process dates | |
| Deposited | 01 Sep 2017 |
| Accepted | 01 Oct 2016 |
| Output status | Published |
| Accepted author manuscript | License |
| Copyright Statement | © 2017 Elsevier Ltd. This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ |
| Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jretconser.2016.10.001 |
| Language | English |
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