An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece

Article

Vassiliadis, C., Priporas, C. and Andronikidis, A. 2013. An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece. Tourism Management. 34, pp. 61-70. https://doi.org/10.1016/j.tourman.2012.03.013
TypeArticle
TitleAn analysis of visitor behaviour using time blocks: a study of ski destinations in Greece
AuthorsVassiliadis, C., Priporas, C. and Andronikidis, A.
Abstract

This study presents a time-based analysis of activities undertaken by visitors to ski destinations. Only a few marketing studies have examined behaviour in tourism and leisure activities using an analysis based on time blocks. Data collection was undertaken by means of a diary-type semi-structured questionnaire which was administered in face to face interviews with visitors in thirteen ski centres in Greece. Through diary analysis, time periods were classified and used as a means of describing visitor flow and behaviour in various time blocks within a day. Expenditure patterns were identified in relation to specific time blocks relating to the consumption of preferred products and services. The average expenditure per visitor per day was €64.91. The study develops a Time Block Activity Matrix (TBAM), which is constructed using the dimensions of “participation intensity” and “benefit” to position visitor activities in the ski centres. The TBAM is proposed as a strategic tool for structuring decision making in tourism management. Implications for ski destinations are also discussed.

KeywordsTime block analysis; diary; visitor behaviour; marketing; ski centres; TBAM
Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
PublisherElsevier
JournalTourism Management
ISSN0261-5177
Publication dates
PrintFeb 2013
Publication process dates
Deposited25 Sep 2012
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1016/j.tourman.2012.03.013
LanguageEnglish
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