Qualitative findings on marketing management practices from Greek ski centers
Article
Priporas, C., Vassiliadis, C. and Stylos, N. 2012. Qualitative findings on marketing management practices from Greek ski centers. Qualitative Market Research: An International Journal. 15 (4), pp. 385-403. https://doi.org/10.1108/13522751211257079
Type | Article |
---|---|
Title | Qualitative findings on marketing management practices from Greek ski centers |
Authors | Priporas, C., Vassiliadis, C. and Stylos, N. |
Abstract | Purpose – The purpose of this study is to discover the extent to which the marketing practices of Greek ski centers take into consideration visitors' preferences and the interests of other stakeholders in order to improve their tourism product. The existing ski centers and destinations are crucial for the ongoing development of winter tourism in Greece. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Emerald Publishing Limited |
Journal | Qualitative Market Research: An International Journal |
ISSN | 1352-2752 |
Publication process dates | |
Deposited | 25 Sep 2012 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1108/13522751211257079 |
Language | English |
https://repository.mdx.ac.uk/item/83v5v
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