Is it difficult to market a city as a convention destination? The case of Thessaloniki
Article
Priporas, C. 2005. Is it difficult to market a city as a convention destination? The case of Thessaloniki. Journal of Convention & Event Tourism. 7 (2), pp. 87-99.
Type | Article |
---|---|
Title | Is it difficult to market a city as a convention destination? The case of Thessaloniki |
Authors | Priporas, C. |
Abstract | Convention tourism is a very lucrative form of tourism and is becoming one of the fastest growing sectors in the tourism industry. Greece, a traditional tourist destination worldwide, has not developed its convention sector satisfactorily. This paper presents the outcome of a small scale qualitative research in the form of in-depth interviews with six experts of organizing meetings and conventions, which were undertaken in order to explore the potential of Thessaloniki as a convention destination by assessing its strengths, weaknesses, opportunities, and threats. The results revealed that Thessaloniki has a potential to develop this special form of tourism and ameliorate the low tourist inflow. However, it is a difficult task, mainly due to the lack of cooperation among the city's stakeholders. |
Keywords | Convention tourism, SWOT, tourism marketing, qualitative research, Thessaloniki, Greece |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Taylor and Francis |
Journal | Journal of Convention & Event Tourism |
ISSN | 1547-0148 |
Publication process dates | |
Deposited | 23 Oct 2012 |
Output status | Published |
Web address (URL) | http://dx.doi.org/10.1300/J452v07n02_05 |
Language | English |
https://repository.mdx.ac.uk/item/83vv4
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