Is it difficult to market a city as a convention destination? The case of Thessaloniki

Article

Priporas, C. 2005. Is it difficult to market a city as a convention destination? The case of Thessaloniki. Journal of Convention & Event Tourism. 7 (2), pp. 87-99.
TypeArticle
TitleIs it difficult to market a city as a convention destination? The case of Thessaloniki
AuthorsPriporas, C.
Abstract

Convention tourism is a very lucrative form of tourism and is becoming one of the fastest growing sectors in the tourism industry. Greece, a traditional tourist destination worldwide, has not developed its convention sector satisfactorily. This paper presents the outcome of a small scale qualitative research in the form of in-depth interviews with six experts of organizing meetings and conventions, which were undertaken in order to explore the potential of Thessaloniki as a convention destination by assessing its strengths, weaknesses, opportunities, and threats. The results revealed that Thessaloniki has a potential to develop this special form of tourism and ameliorate the low tourist inflow. However, it is a difficult task, mainly due to the lack of cooperation among the city's stakeholders.

KeywordsConvention tourism, SWOT, tourism marketing, qualitative research, Thessaloniki, Greece
Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
PublisherTaylor and Francis
JournalJournal of Convention & Event Tourism
ISSN1547-0148
Publication process dates
Deposited23 Oct 2012
Output statusPublished
Web address (URL)http://dx.doi.org/10.1300/J452v07n02_05
LanguageEnglish
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