Exploring the constraint profile of winter sports resort tourist segments

Article

Priporas, C., Vassiliadis, C., Bellou, V. and Andronikidis, A. 2015. Exploring the constraint profile of winter sports resort tourist segments. Journal of Travel Research. 54 (5), pp. 659-671. https://doi.org/10.1177/0047287514528285
TypeArticle
TitleExploring the constraint profile of winter sports resort tourist segments
AuthorsPriporas, C., Vassiliadis, C., Bellou, V. and Andronikidis, A.
Abstract

Many studies have confirmed the importance of market segmentation both theoretically and empirically. Surprisingly though, no study has so far addressed the issue from the perspective of leisure constraints. Since different consumers face different barriers, we look at participation in leisure activities as an outcome of the negotiation process that winter sports resort tourists go through, to balance between related motives and constraints. This empirical study reports the findings on the applicability of constraining factors in segmenting the tourists who visit winter sports resorts. Utilizing data from 1,391 tourists of winter sports resorts in Greece, five segments were formed based on their constraint, demographic and behavioral profile. Our findings indicate that such segmentation sheds light on factors that could potentially limit the full utilization of the market. To maximize utilization, we suggest customizing marketing to the profile of each distinct winter sports resort tourist segment that emerged

PublisherSage
JournalJournal of Travel Research
ISSN0047-2875
Electronic1552-6763
Publication dates
Online27 Mar 2014
Print01 Sep 2015
Publication process dates
Deposited22 Apr 2015
Output statusPublished
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Copyright Statement

© The Author(s) 2014. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 3.0 License (http://www.creativecommons.org/licenses/by-nc/3.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page(https://us.sagepub.com/en-us/nam/open-access-at-sage).

Digital Object Identifier (DOI)https://doi.org/10.1177/0047287514528285
LanguageEnglish
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