Store choice in computer retailing: the case of home users in Greece
Article
Theodoridis, C. and Priporas, C. 2009. Store choice in computer retailing: the case of home users in Greece. EuroMed Journal of Business. 4 (1), pp. 58-68. https://doi.org/10.1108/14502190910956693
Type | Article |
---|---|
Title | Store choice in computer retailing: the case of home users in Greece |
Authors | Theodoridis, C. and Priporas, C. |
Abstract | Purpose – This paper aims to evaluate the relationship between demographics and the choice of retail outlet in the computer retailing sector in Greece so as to provide a general understanding of what criteria home computer users' use in selecting a retail outlet. |
Keywords | Computers, Consumer behaviour, Greece, Retailing |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Emerald |
Journal | EuroMed Journal of Business |
ISSN | 1450-2194 |
Publication process dates | |
Deposited | 04 Oct 2012 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1108/14502190910956693 |
Language | English |
https://repository.mdx.ac.uk/item/83v77
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