Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation
Article
Priporas, C. and Kamenidou, I. 2011. Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation. Journal of Brand Management. 18 (4/5), pp. 264-273. https://doi.org/10.1057/bm.2010.40
| Type | Article |
|---|---|
| Title | Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation |
| Authors | Priporas, C. and Kamenidou, I. |
| Abstract | The purpose of this study is to explore the importance of UK business schools' brand reputation as a criterion of choice for postgraduate studies by Greek university students. The research was exploratory in nature and data was collected by carrying out semi-structured in-depth interviews with 27 students. Respondents identified the name as a major brand component, although the 'International recognition of the B-school', 'University's brand name', 'Survey rankings', 'Accreditation' and 'High graduation job and career prospects' were the most important elements of the B-schools' brand reputation. It seems that home university professors might also play role in the formation of the recommended foreign B-schools' brand reputation. This study offers empirical findings from university branding, where studies are limited, and partially confirms the findings and conclusions of earlier studies in the field. |
| Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
| Publisher | Palgrave Macmillan |
| Journal | Journal of Brand Management |
| ISSN | 1350-231X |
| Publication process dates | |
| Deposited | 25 Sep 2012 |
| Output status | Published |
| Digital Object Identifier (DOI) | https://doi.org/10.1057/bm.2010.40 |
| Language | English |
Permalink -
https://repository.mdx.ac.uk/item/83v5x
49
total views0
total downloads1
views this month0
downloads this month
Export as
Related outputs
Does technology distract Generation Z? The effect of technology distraction on consumers’ responses, sensory overload, and discomfort
Priporas, C.V., Hussain, S., Khaneja, S. and Rahman, H. 2024. Does technology distract Generation Z? The effect of technology distraction on consumers’ responses, sensory overload, and discomfort. International Journal of Information Management. 75. https://doi.org/10.1016/j.ijinfomgt.2023.102751Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors
Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, T. and Dennis, C. 2023. Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors. European Business Review. 35 (469), pp. 469-499. https://doi.org/10.1108/ebr-05-2022-0098A technology-people-integrated toolkit for retail care management during a crisis
Priporas, C., Nagarajan Vellore, D. and Kamenidou, I. 2023. A technology-people-integrated toolkit for retail care management during a crisis. Journal of Retailing and Consumer Services. 73. https://doi.org/10.1016/j.jretconser.2023.103304Mapping the barriers to socio-economic freedom in internationalisation of women-owned SMEs: evidence from a developing country
Akter, M., Akter, S., Rahman, M. and Priporas, C. 2023. Mapping the barriers to socio-economic freedom in internationalisation of women-owned SMEs: evidence from a developing country. Journal of International Management. 29 (6). https://doi.org/10.1016/j.intman.2023.101067New-normal market entry mode for pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19
Priporas, C. and Vellore-Nagarajan, D. 2022. New-normal market entry mode for pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19. International Marketing Review. https://doi.org/10.1108/IMR-12-2021-0363Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler
Civitillo, R., Festa, G., Priporas, C. and Rossi,, M. 2022. Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler. International Marketing Review. https://doi.org/10.1108/IMR-01-2021-0029Stressful eating indulgence by Generation Z: a cognitive conceptual framework of new age consumers’ obesity
Priporas, C., Vellore-Nagarajan, D. and Kamenidou, I. 2022. Stressful eating indulgence by Generation Z: a cognitive conceptual framework of new age consumers’ obesity. European Journal of Marketing. https://doi.org/10.1108/EJM-06-2021-0386