Gatsoris, L.; Priporas, C.; Theodoridis, C.

Competitive intelligence organization in practice: the case of a multinational retailer

Book chapter

Gatsoris, L., Priporas, C. and Theodoridis, C. 2015. Competitive intelligence organization in practice: the case of a multinational retailer. in: Vrontis, D., Sakka, G. and Amirkhanpour, M. (ed.) Management Innovation, Entrepreneurship: A Global Perspective Newcastle upon Tyne, UK Cambridge Scholars Publishing. pp. 152-182

ISBN
Chapter title	Competitive intelligence organization in practice: the case of a multinational retailer
Authors	Gatsoris, L., Priporas, C. and Theodoridis, C.
Abstract	The aim of this chapter is to present the organization and function of a formal CI department and how CI is actually generated within an organization. For this purpose, a multinational electronics retailer from Europe was used as an anecdotal case example
Page range	152-182
Book title	Management Innovation, Entrepreneurship: A Global Perspective
Editors	Vrontis, D., Sakka, G. and Amirkhanpour, M.
Publisher	Cambridge Scholars Publishing
Place of publication	Newcastle upon Tyne, UK
Hardcover	9781443874649
Publication dates
Print	01 May 2015
Publication process dates
Deposited	01 Oct 2015
Output status	Published
Copyright Statement	Do not have permission due to copyright.
Language	English

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