Competitive intelligence organization in practice: the case of a multinational retailer

Book chapter

Gatsoris, L., Priporas, C. and Theodoridis, C. 2015. Competitive intelligence organization in practice: the case of a multinational retailer. in: Vrontis, D., Sakka, G. and Amirkhanpour, M. (ed.) Management Innovation, Entrepreneurship: A Global Perspective Newcastle upon Tyne, UK Cambridge Scholars Publishing. pp. 152-182
Chapter titleCompetitive intelligence organization in practice: the case of a multinational retailer
AuthorsGatsoris, L., Priporas, C. and Theodoridis, C.
Abstract

The aim of this chapter is to present the organization and function of a formal CI department and how CI is actually generated within an organization. For this purpose, a multinational electronics retailer from Europe was used as an anecdotal case example

Page range152-182
Book titleManagement Innovation, Entrepreneurship: A Global Perspective
EditorsVrontis, D., Sakka, G. and Amirkhanpour, M.
PublisherCambridge Scholars Publishing
Place of publicationNewcastle upon Tyne, UK
ISBN
Hardcover9781443874649
Publication dates
Print01 May 2015
Publication process dates
Deposited01 Oct 2015
Output statusPublished
Copyright Statement

Do not have permission due to copyright.

LanguageEnglish
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