Psychogios, A.; Priporas, C.

Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry

Article

Psychogios, A. and Priporas, C. 2007. Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry. The Qualitative Report. 12 (1), pp. 40-66.

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Type	Article
Title	Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry
Authors	Psychogios, A. and Priporas, C.
Abstract	This study addresses managers awareness and familiarity with Total Quality Management (TQM). Eighteen (18) semi-structured, in-depth interviews were conducted with managers working in a variety of service organizations in Greece. The major argument of the study is that although the acronym TQM and some of its concepts and practices are known by a range of public and private sector managers, actual awareness of its soft side is often superficial, and managers have a relatively poor understanding of it. TQM is neither resisted nor directly absorbed by them, but they tend to see it from the technical point of view, being aware only of the importance of its hard aspects.
Research Group	Strategic Marketing, Consumer Behaviour and Branding/Identity group
Publisher	Nova Southeastern University, USA
Journal	The Qualitative Report
ISSN	1052-0147
Deposited	22 Oct 2012
Output status	Published
Web address (URL)	http://www.nova.edu/ssss/QR/QR12-1/index.html
Language	English

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