Competitive intelligence activity: evidence from Greece
Article
Priporas, C., Gatsoris, L. and Zacharis, V. 2005. Competitive intelligence activity: evidence from Greece. Marketing Intelligence & Planning. 23 (7), pp. 659-669.
Type | Article |
---|---|
Title | Competitive intelligence activity: evidence from Greece |
Authors | Priporas, C., Gatsoris, L. and Zacharis, V. |
Abstract | Purpose – To investigate awareness, attitudes and implementation with respect to competitive intelligence (CI) in Greece. |
Keywords | Competitive advantage, Greece, Marketing intelligence, Strategic planning |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Emerald |
Journal | Marketing Intelligence & Planning |
ISSN | 0263-4503 |
Publication process dates | |
Deposited | 23 Oct 2012 |
Output status | Published |
Web address (URL) | http://dx.doi.org/10.1108/02634500510630195 |
Language | English |
https://repository.mdx.ac.uk/item/83vv6
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