Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak

Article

Pantano, E., Pizzi, G., Scarpi, D. and Dennis, C. 2020. Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak. Journal of Business Research. 116, pp. 209-213. https://doi.org/10.1016/j.jbusres.2020.05.036
TypeArticle
TitleCompeting during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak
AuthorsPantano, E., Pizzi, G., Scarpi, D. and Dennis, C.
Abstract

The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.

KeywordsRetailing, consumer behaviour, COVID-19, emergency, pandemic, retail strategy
PublisherElsevier
JournalJournal of Business Research
ISSN0148-2963
Publication dates
Online21 May 2020
Print31 Aug 2020
Publication process dates
Deposited15 Jun 2020
Accepted14 May 2020
Output statusPublished
Accepted author manuscript
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Copyright Statement

© 2020. This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/

Additional information

Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website.
Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
This paper is available in the Elsevier Public Health Emergency Collection: https://www.ncbi.nlm.nih.gov/pmc/about/covid-19/

Digital Object Identifier (DOI)https://doi.org/10.1016/j.jbusres.2020.05.036
LanguageEnglish
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