Towards a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels

Technological developments have had a profound effect on modern music acquisition, allowing people to share music over the Internet for free. The research identifies the antecedents of consumers’ attitudes and intentions to acquire music from various channels. The paper reports findings of a structured questionnaire survey of university students in the UK and Greece (n=511). Using structural equation modeling the authors conclude that consumers’ intention to acquire music via a legal channel is influenced by idolatry, the perceived quality of music, the perceived likelihood of punishment (digital legal channel only) and their subjective norm. On the other hand, intention to acquire music via an illegal channel is influenced by the perceived benefits of piracy. The price of legitimate music was only significant for the illegal street vendor channel, whereas idolatry had a positive effect on illegal downloading. Gender had moderating effects on perceived likelihood of punishment and attitude, and income moderated attitude and intention from P2P platforms. The findings carry important implications for academic researchers, practitioners and policy makers.

Published version: © 2017 The Authors Psychology & Marketing Published by Wiley Periodicals, Inc.
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Final accepted version: Is the peer reviewed version of the following article: 'Towards a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels', Psychology & Marketing (May 2017), which has been published in final form at http://dx.doi.org/10.1002/mar.20998. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.