Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing

Article

Warren, G., Dilmperi, A. and Keith, D. 2021. Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing. Annals of Tourism Research. 91, pp. 1-13. https://doi.org/10.1016/j.annals.2021.103276
TypeArticle
TitlePower struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing
AuthorsWarren, G., Dilmperi, A. and Keith, D.
Abstract

Place branding strategies contribute to policy decisions that shape a city. Little research, however, investigates how place marketers influence the decision-making of those higher up in the value chain. Drawing upon Bourdieu's theory of cultural intermediation, we identify where these professionals exhibit influence in a city branding endeavour and what impact they have on policy decisions. We report results of semi-structured interviews with senior place marketers at 13 cities around the world and find that policy decisions are influenced in unofficial, hidden and non-systemic ways, including identifying and working with key stakeholders behind the scenes, playing politics, and applying a promotional lens to policy endeavours. We discuss these findings and their implications on theory and practice.

KeywordsPlace branding; Place promotion; Governance; Legitimacy; Stakeholders
PublisherElsevier
JournalAnnals of Tourism Research
ISSN0160-7383
Electronic1873-7722
Publication dates
Online24 Jul 2021
Print01 Nov 2021
Publication process dates
Deposited08 Sep 2021
Accepted05 Jul 2021
Output statusPublished
Accepted author manuscript
License
Copyright Statement

© 2021. This manuscript version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/

Digital Object Identifier (DOI)https://doi.org/10.1016/j.annals.2021.103276
Scopus EID2-s2.0-85111026657
Web of Science identifierWOS:000703671200010
LanguageEnglish
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License: CC BY-NC-ND 4.0

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