Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing
Article
Warren, G., Dilmperi, A. and Keith, D. 2021. Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing. Annals of Tourism Research. 91, pp. 1-13. https://doi.org/10.1016/j.annals.2021.103276
Type | Article |
---|---|
Title | Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing |
Authors | Warren, G., Dilmperi, A. and Keith, D. |
Abstract | Place branding strategies contribute to policy decisions that shape a city. Little research, however, investigates how place marketers influence the decision-making of those higher up in the value chain. Drawing upon Bourdieu's theory of cultural intermediation, we identify where these professionals exhibit influence in a city branding endeavour and what impact they have on policy decisions. We report results of semi-structured interviews with senior place marketers at 13 cities around the world and find that policy decisions are influenced in unofficial, hidden and non-systemic ways, including identifying and working with key stakeholders behind the scenes, playing politics, and applying a promotional lens to policy endeavours. We discuss these findings and their implications on theory and practice. |
Keywords | Place branding; Place promotion; Governance; Legitimacy; Stakeholders |
Publisher | Elsevier |
Journal | Annals of Tourism Research |
ISSN | 0160-7383 |
Electronic | 1873-7722 |
Publication dates | |
Online | 24 Jul 2021 |
01 Nov 2021 | |
Publication process dates | |
Deposited | 08 Sep 2021 |
Accepted | 05 Jul 2021 |
Output status | Published |
Accepted author manuscript | License |
Copyright Statement | © 2021. This manuscript version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/ |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.annals.2021.103276 |
Scopus EID | 2-s2.0-85111026657 |
Web of Science identifier | WOS:000703671200010 |
Language | English |
https://repository.mdx.ac.uk/item/8978y
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