Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves?

Article


Warren, G. and Dinnie, K. 2018. Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves? Tourism Management. 66, pp. 302-314. https://doi.org/10.1016/j.tourman.2017.12.012
TypeArticle
TitleCultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves?
AuthorsWarren, G. and Dinnie, K.
Abstract

This article applies a social constructionist approach to the analysis of the promotional actors in place branding. Previous studies have provided useful conceptual and empirical perspectives on place branding as an emerging practice in urban governance. However, little attention has been paid to the dispositions and occupational resources drawn upon by the promotional actors responsible for the design and implementation of place brand strategies. This article extends Bourdieu’s notion of cultural intermediaries to the field of place branding by analysing the promotional actors engaged in it. Through in-depth interviews with 16 professionals in Toronto, Canada, this paper employs a case study approach to identify the habitus, forms of social and cultural capital and field adaptation utilised by various promotional actors to not only construct legitimacy for their work for the city they represent, but also for themselves.

KeywordsPlace branding; Promotional actors; Cultural intermediaries; Bourdieu; Toronto
LanguageEnglish
PublisherElsevier
JournalTourism Management
ISSN0261-5177
Electronic1879-3193
Publication dates
Online22 Dec 2017
Print01 Jun 2018
Publication process dates
Deposited18 Dec 2017
Accepted11 Dec 2017
Submitted29 Jan 2017
Output statusPublished
Accepted author manuscript
License
Copyright Statement

© 2017. This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/

Digital Object Identifier (DOI)https://doi.org/10.1016/j.tourman.2017.12.012
Scopus EID2-s2.0-85038378228
Web of Science identifierWOS:000426231600025
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