Compelling storytelling to close the image-identity gap

Conference keynote


Warren, G. 2023. Compelling storytelling to close the image-identity gap. 2023 Tsinghua National Image Forum. Beijing, China 01 - 01 Nov 2023
TypeConference keynote
TitleCompelling storytelling to close the image-identity gap
AuthorsWarren, G.
Abstract

A keynote address to the National Image Forum of Tsinghua University, Beijing, China on the need for China to address reputation misperceptions through compelling storytelling techniques.

Sustainable Development Goals11 Sustainable cities and communities
Middlesex University ThemeCreativity, Culture & Enterprise
LanguageEnglish
Conference2023 Tsinghua National Image Forum
Publication process dates
Completed01 Nov 2023
Deposited04 Dec 2023
Output statusPublished
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https://repository.mdx.ac.uk/item/wx631

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