Dr Giannina Warren
| Name | Dr Giannina Warren |
|---|---|
| Job title | Senior Lecturer in Advertising and Promotional Culture |
| Research institute | |
| Primary appointment | School of Design |
| ORCID | https://orcid.org/0000-0001-5598-7365 |
| Contact category | Academic staff (past) |
Biography
Biography Giannina Warren is a Senior Lecturer in Place Branding and Promotional Culture and the Programme Leader for BA Advertising, PR and Branding and MA Place Branding. An international thought leader in Place Branding, she has spearheaded and launched the world’s first MA in the discipline, as well as a series of validated training tools, short courses and masterclasses. Her research sits at the intersection of promotion and policy; identifying ways in which private sector discipline in consumer research, marketing, branding and PR can help guide cultural public policy and urban planning for competitive places in the 21st century. She is an expert in the ‘professionalisation’ of the place branding practice and has developed a new framework for understanding the occupational resources and responsibilities that place marketers perform in their work. Prior to embarking on her postgraduate studies in the UK, her career spanned 17 years in Toronto, Canada as a specialist in visual identity, branding, advertising and public relations in high-impact sectors such as finance, energy, legal, tourism, festivals and economic development. She spent six years at Toronto City Hall, managing city branding strategies, international promotional campaigns for public cultural events, resident engagement programmes and tourism initiatives. Her recent consulting work includes Sidewalk Labs LLC (a subsidiary of Alphabet/Google Inc) on their recent ‘Smart City’ innovation in Toronto, Canada; developing an Ambassador Engagement Programme in conjunction with Tourism Thessaloniki, Greece; and training agency staff on place branding tools and practices for a successful bid representing Destination Canada. Awards 'Academic of the Year', Faculty of Arts and Creative Industries (2023) 'Most Inspiring Teacher of the Year', Middlesex University (2018) 'Academic of the Year', Faculty of Arts and Creative Industries (2017)
Teaching MED1020 Advertising and PR in Context MED2020 Promotional Practice APM1002 Public Relations Practice APM2053 Promotional Cultures APM3005 Place Branding and International Diplomacy PLB4000 Place Branding Theories and Concepts PLB4001 Implementing a Place Brand Strategy PLB4002 Competitive Identity, Creativity and the Central Idea PLB4003 Stakeholders, Sustainability and Social Cohesion PLB4004 MA Place Branding Major Research Project
Employment
Education and qualifications
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External activities
Research outputs
Compelling storytelling to close the image-identity gap
Warren, G. 2023. Compelling storytelling to close the image-identity gap. 2023 Tsinghua National Image Forum. Beijing, China 01 - 01 Nov 2023You have declared a climate emergency…now what? Exploring climate action, energy planning and participatory place branding in Canada
Alkhayyat, Y., Walker, C., Warren, G. and Cleave, E. 2023. You have declared a climate emergency…now what? Exploring climate action, energy planning and participatory place branding in Canada. Urban Resilience and Sustainability. 1 (3), pp. 214-234. https://doi.org/10.3934/urs.2023014Leveraging social capital to catalyse post-pandemic anti-fragility: the “Vilnius model”
Warren, G. and Grigaliūnaite, S. 2023. Leveraging social capital to catalyse post-pandemic anti-fragility: the “Vilnius model”. Journal of Place Management and Development. 16 (4), pp. 577-601. https://doi.org/10.1108/JPMD-11-2022-0104The Barnet Council Citizens’ Assembly on Climate Change and Biodiversity
Warren, G. and Siebers, J. 2023. The Barnet Council Citizens’ Assembly on Climate Change and Biodiversity. Middlesex University London.Cultural intermediaries and place branding: a framework for understanding their impact and influence
Warren, G. 2021. Cultural intermediaries and place branding: a framework for understanding their impact and influence. PhD thesis Middlesex University Business and LawPower struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing
Warren, G., Dilmperi, A. and Keith, D. 2021. Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing. Annals of Tourism Research. 91, pp. 1-13. https://doi.org/10.1016/j.annals.2021.103276Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves?
Warren, G. and Dinnie, K. 2018. Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves? Tourism Management. 66, pp. 302-314. https://doi.org/10.1016/j.tourman.2017.12.012Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto
Warren, G. and Dinnie, K. 2017. Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto. International Journal of Tourism Cities. 3 (1), pp. 56-68. https://doi.org/10.1108/IJTC-10-2016-0035640
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