Dr Giannina Warren


Dr Giannina Warren
NameDr Giannina Warren
Job titleSenior Lecturer in Advertising and Promotional Culture
Research institute
Primary appointmentSchool of Design
Email addressG.Warren@mdx.ac.uk
ORCIDhttps://orcid.org/0000-0001-5598-7365
Contact categoryResearcher

Biography

Biography

Giannina Warren is a Senior Lecturer in Place Branding and Promotional Culture and the Programme Leader for BA Advertising, PR and Branding and MA Place Branding.

An international thought leader in Place Branding, she has spearheaded and launched the world’s first MA in the discipline, as well as a series of validated training tools, short courses and masterclasses.

Her research sits at the intersection of promotion and policy; identifying ways in which private sector discipline in consumer research, marketing, branding and PR can help guide cultural public policy and urban planning for competitive places in the 21st century. She is an expert in the ‘professionalisation’ of the place branding practice and has developed a new framework for understanding the occupational resources and responsibilities that place marketers perform in their work. 

Prior to embarking on her postgraduate studies in the UK, her career spanned 17 years in Toronto, Canada as a specialist in visual identity, branding, advertising and public relations in high-impact sectors such as finance, energy, legal, tourism, festivals and economic development. She spent six years at Toronto City Hall, managing city branding strategies, international promotional campaigns for public cultural events, resident engagement programmes and tourism initiatives.

Her recent consulting work includes Sidewalk Labs LLC (a subsidiary of Alphabet/Google Inc) on their recent ‘Smart City’ innovation in Toronto, Canada; developing an Ambassador Engagement Programme in conjunction with Tourism Thessaloniki, Greece; and training agency staff on place branding tools and practices for a successful bid representing Destination Canada.

Awards

'Academic of the Year', Faculty of Arts and Creative Industries (2023)

'Most Inspiring Teacher of the Year', Middlesex University (2018)

'Academic of the Year', Faculty of Arts and Creative Industries (2017)

 

Teaching

MED1020 Advertising and PR in Context

MED2020 Promotional Practice

APM1002 Public Relations Practice

APM2053 Promotional Cultures

APM3005 Place Branding and International Diplomacy

PLB4000 Place Branding Theories and Concepts

PLB4001 Implementing a Place Brand Strategy

PLB4002 Competitive Identity, Creativity and the Central Idea

PLB4003 Stakeholders, Sustainability and Social Cohesion

PLB4004 MA Place Branding Major Research Project

Employment

Senior Lecturer
Middlesex University
11 Jan 2016

Education and qualifications

PhD

'Cultural Intermediaries and Place Branding: A Framework for Understanding their Impact and Influence'

08 Jun 2021
Middlesex University
MA International Communications
12 Dec 2012
University of Leeds
BA Public Relations Management
07 Jun 2007
Toronto Metropolitan University
BA Religious and Cultural Studies
30 Jun 2098
Queen's University, Kingston, Canada

Grants

Knowledge Frontiers Symposium BA CIFAR 2022 Seed Funding
01 Mar 2022
KFSCIFAR22SF1\100001
British Academy

Prizes and Awards

External activities

Research outputs

Compelling storytelling to close the image-identity gap

Warren, G. 2023. Compelling storytelling to close the image-identity gap. 2023 Tsinghua National Image Forum. Beijing, China 01 - 01 Nov 2023

You have declared a climate emergency...now what? Exploring climate action, energy planning and participatory place branding in Canada

Alkhayyat, Y., Walker, C., Warren, G. and Cleave, E. 2023. You have declared a climate emergency...now what? Exploring climate action, energy planning and participatory place branding in Canada. Urban Resilience and Sustainability. 1 (3), pp. 214-234. https://doi.org/10.3934/urs.2023014

Leveraging social capital to catalyse post-pandemic anti-fragility: the “Vilnius model”

Warren, G. and Grigaliūnaite, S. 2023. Leveraging social capital to catalyse post-pandemic anti-fragility: the “Vilnius model”. Journal of Place Management and Development. 16 (4), pp. 577-601. https://doi.org/10.1108/JPMD-11-2022-0104

The Barnet Council Citizens’ Assembly on Climate Change and Biodiversity

Warren, G. and Siebers, J. 2023. The Barnet Council Citizens’ Assembly on Climate Change and Biodiversity. Middlesex University London.

Cultural intermediaries and place branding: a framework for understanding their impact and influence

Warren, G. 2021. Cultural intermediaries and place branding: a framework for understanding their impact and influence. PhD thesis Middlesex University Business and Law

Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing

Warren, G., Dilmperi, A. and Keith, D. 2021. Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing. Annals of Tourism Research. 91, pp. 1-13. https://doi.org/10.1016/j.annals.2021.103276

Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves?

Warren, G. and Dinnie, K. 2018. Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves? Tourism Management. 66, pp. 302-314. https://doi.org/10.1016/j.tourman.2017.12.012

Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto

Warren, G. and Dinnie, K. 2017. Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto. International Journal of Tourism Cities. 3 (1), pp. 56-68. https://doi.org/10.1108/IJTC-10-2016-0035
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