Leveraging social capital to catalyse post-pandemic anti-fragility: the “Vilnius model”
Article
Warren, G. and Grigaliūnaite, S. 2023. Leveraging social capital to catalyse post-pandemic anti-fragility: the “Vilnius model”. Journal of Place Management and Development. 16 (4), pp. 577-601. https://doi.org/10.1108/JPMD-11-2022-0104
Type | Article |
---|---|
Title | Leveraging social capital to catalyse post-pandemic anti-fragility: the “Vilnius model” |
Authors | Warren, G. and Grigaliūnaite, S. |
Abstract | Purpose – This paper aims to delve into the interdependent connection between place branding and social capital, specifically focusing on how it contributes to uniting a city’s recovery efforts during times of crisis. By using the theoretical frameworks of social capital and cultural intermediation, the case study of Vilnius, Lithuania, exemplifies how cities can navigate through turbulent periods by prioritising the work of place marketers and their relationships in their strategic approach. Design/methodology/approach – A qualitative, mixed method case study approach used four different Findings – Go Vilnius, in collaboration with the City of Vilnius Municipality, leveraged existing stakeholder Practical implications – This case study demonstrates that a “network constellation” approach Social implications – By placing marketing professionals at the heart of crisis planning, cities can capitalise on the inherent social capital that is their key occupational resource and leverage their relationships with residents, the business community, international collaborators and the media for swift and maximum impact. Originality/value – By identifying the “network constellations” that facilitated the institutionalisation of place branding activities in the face of both a local and global shutdown, this paper positions place marketers, acting as cultural intermediaries, at the centre of crisis planning and prevention strategies for anti-fragile cities of the post-pandemic future. |
Keywords | Anti-fragility; Urban resilience; Social capital; Cultural intermediaries; Pandemic; Crisis planning |
Sustainable Development Goals | 11 Sustainable cities and communities |
Middlesex University Theme | Creativity, Culture & Enterprise |
Publisher | Emerald |
Journal | Journal of Place Management and Development |
ISSN | |
Electronic | 1753-8335 |
Publication dates | |
Online | 09 Oct 2023 |
11 Oct 2023 | |
Publication process dates | |
Submitted | 07 Nov 2022 |
Accepted | 26 Jul 2023 |
Deposited | 01 Dec 2023 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | Copyright © 2023, Emerald Publishing Limited. This Accepted Author Manuscript (AAM) is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher. |
Digital Object Identifier (DOI) | https://doi.org/10.1108/JPMD-11-2022-0104 |
Language | English |
https://repository.mdx.ac.uk/item/wx62z
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